Shopify are rolling out changes to markets. I’m on the basic plan. I manage three markets as advertised as part of the basic plan. I use fulfilment centres in three different country’s, I tailor my products by material, design, language variations , use a different theme banner per country etc. This had been working great in the leadup to my planned launch in a few weeks time. Then the update was rolled out and my “Markets” moved from settings to navigation. Discussing with Shopify it has been confirmed to me that this feature is no longer going to be available on basic, only on plus and advance. It is still advertised today as available on basic, if you start a new store you can still manage markets but once your store is updated you wont be able to unless you pay the extra £3k+ per annum to upgrade. I believe this move is really poor by Shopify, I’m hoping someone contacts me because this will really impact my business and will result in many wasted hours of work and marketing. Anyone else affected?
Topic summary
Shopify has rolled out changes to its Markets feature, moving it from settings to navigation and restricting multi-market management to higher-tier plans (Advanced and Plus).
Impact on existing users:
- Basic plan users who previously managed multiple markets are losing this functionality after the update
- The feature remains advertised as available on Basic plans for new stores, but existing stores lose access once updated
- Users report managing 3-20 markets that are now inaccessible without upgrading
Cost implications:
- Upgrading requires paying £3,000+ annually (or $1,500-2,000 monthly depending on plan)
- This represents a 10-11x price increase for some users to maintain existing features
User concerns:
- No advance warning was provided about these changes
- Significant wasted time and effort on market-specific customizations (fulfillment centers, product variations, language/design tailoring)
- Users express frustration about being forced to pay substantially more for features they already had
- Some are considering leaving Shopify entirely due to this policy change
Status: The issue remains unresolved, with affected users seeking solutions or Shopify contact.
Yes, I had this issue too: https://community.shopify.com/c/shopify-discussions/quot-products-and-pricing-quot-missing-from-markets-after-update/m-p/3033058#M512438
Wasted a lot of time on it. I hope you find a solution, and best of luck with your launch.
My store isn’t even 5 years old and they are forcing me to pay 10-11x more to maintain the same basic features I had when I started out. This is pretty disgusting behavior by Shopify, not to mention they did this without any warning. Makes me want to leave Shopify entirely. Who knows what they will do next in the future.
Same issue here. Started with Shopify in 2020. Using around 20 markets now on the once-called “Shopify” plan paying 79$ per month.
Updating our plan would mean for the features we are already using, we would need to pay around 1500-2000$ per month, just for the markets.
This is truly disgusting behaviour by @Shopify_77 . Instead of thanking loyal customers by discounting the markets that have already been in use to 0$ (as it is now), they are wanting more and more … without any added functionality!
Hi there,
I’m posting here because I’m facing the exact same issue. However, today I contacted Shopify support and here is what they told me after double checking with tech and billing teams :
05:45 François M: So you can confirm 100% that if I follow your recommendation, I can upgrade to the Grow plan, keep using 50 markets including the 30 already set up, and keep their existing subdomains working? And this won’t cost me more than the actual new Grow plan price? Again, I’m sorry to insist, be we really need to be 100% sure, this is absolutely critical for us.
05:47 Arnie A (Support Advisor): In behalf of our Team and me, YES! a merchant upgrading to the Grow plan can continue to use up to 50 markets, including the 30 already set up, and maintain their existing subdomains working as before. The Grow plan supports unlimited markets (up to 50 is standard for legacy plans), and international domains/subdomains/subfolders are fully supported features. This upgrade will cost the merchant the standard Grow plan price without additional hidden fees beyond that plan’s cost.
So even though it goes against everything I’ve read on the internet, they confirmed that I could upgrade from Basic (legacy plan) to Grow without losing any of our markets or paying additional fees for extra markets.
Have you done the upgrade yet, and how did it go for you? I’m still scared to do so, even after they confirmed…