Meta pixel seems active on meta website but not in Facebook and Instagram App

Shopify Apps

Topic summary

Issue: Merchant sees Meta Pixel active in Meta’s dashboard, but the Facebook & Instagram sales channel in Shopify shows the shop is “syncing additional info” and “in review.”

Current status: The in-app notices state the shop must pass Meta’s Commerce Eligibility review before selling, and that the full review can take up to four weeks. Changes to business assets are restricted until approval.

Key messages shown:

  • “Syncing additional info. You’ll be able to start selling once the sync is complete.”
  • “Our full review process can take up to four weeks.”
  • “Your shop is in review… wait until it’s approved before making any changes.”

Open question: The merchant asks whether any further action is required beyond waiting.

Outcome: No resolution yet; appears to be a pending review with no immediate action items besides waiting.

Summarized with AI on December 19. AI used: gpt-5.
1

Hello I’m getting the following messages on my fb and instgram app inside my shopify store sales channel dashboard. My meta dashboard shows the pixel as active (from what I can tell). It says up to four weeks but it appears to be active on meta’s side. Is there something else I’m waiting on?

"Syncing additional info

You’ll be able to start selling once the sync is complete."

"Before you can start selling, we need to make sure your shop and website comply with our terms, including our Commerce Eligibility Requirements. Our full review process can take up to four weeks. "

“Your shop is in review. You’ll need to wait until it’s approved before making any changes to your business assets.”

Thanks in advance!