Meta pixel setup

Ask & Offer

Topic summary

  • Store owner seeks help configuring Meta Pixel (client-side tracking) and Meta Conversions API (server-side event tracking) on a Shopify store.
  • During testing, only “Lead” events are recorded; “Purchase” events are not firing, and it’s unclear how Meta is tracking purchases.
  • No technical details, screenshots, or specific setup steps were shared, and there’s no indication whether checkout settings, pixel connection, or event priorities were verified.
  • The poster asks for someone to reach out to assist with proper setup and purchase tracking.
  • No solutions or actions taken yet; the thread is open and unresolved.
Summarized with AI on December 22. AI used: gpt-5.
1

Hi Shopify community,

I need help to properly set up Meta Pixel and the conversions api with my store.

I tested out the events, but is shows only lead events, no purchase. I dont know now Meta is tracking the purchases.

If you are able to help, please reach out to me

1 Like
2

I can assist you with creating a proper pixel for your Meta ads, are there any purchase on your store so far?

3

can you please share which method have you used to create and implement the pixel across your store? i.e., is it the Facebook and instagram app, manual code insertion, etc.

because only then, i can provide the most accurate suggestions.

however, in general, as i can see that some of your events are not getting recorded in meta, and for that:

  1. make sure that your pixel id in shopify matches the one in meta events manager.
  2. (if you are using the facebook and instagram sales channel app) turn customer data sharing to maximum
  3. test events in Meta events manager using the test events tool and complete a real test order
  4. ensure that either duplicate or pixels from multiple apps or sources are conflicting with each other.

these should help troubleshoot the issue. if even these steps don’t help, you might have to consider using a third-party facebook pixel app. if you are okay with that, then maybe i can suggest some options.

thanks