Hi @oreoess
In general, it is not a bad store; you have a good theme, colors, and fonts, and solid images. But it lacks a bit of personal touch, a story to connect with customers, better sections, and more content.
First, you should check the community for topics about feedback and also search for “no sales”, a lot of good advice is there on how to improve stores. Also, recently, there was one topic with a site that is a good example of how things are done right. And if you apply a similar formula, compare your site and add the differences. So check
and this feedback
And to point out a few things on your site:
- Your megamenu could use images, more links, and more collections that would match what people would search for
- Your homepage banner is just an image, and while it is a nice image, it is just space customers must scroll over because there is no action, no button, no text.
- After that, there is a title, text, and a button. But the text is really small and it is too wide. People will lose interest halfway through reading the first paragraph, and some will just skip it.
- Video section is solid, but for me again text is small, and on some backgrounds not too visible, the button is how it should be.
- Shop by collection is an important section and it should be a second section.
- As seen in sections, could benefit a link to an internal page or an outside link
- For collection pages, you need some description, some text that would have important keywords that people would search for.
- Product page is solid, some good work there, but you could improve with some customer reassurance, icons/text. Reviews, some bundles or upsells. FAQ section too.
So to repeat, you do have a solid store but some room to improve with a bit of work.
Good luck, and hope you get good sales in the next period.