Why is my new online store not getting traffic or sales?

Hello,

Anyone have any tips and tricks.

Just opened store in May, had a few sells. I been using ads on IG, I recently did SEO optimization for google. I also just started making TikToks and I post regularly on IG.

Now barely getting any visits to the store even when ads are running? Any advice?

https://peachappeal.myshopify.com

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Hi @PeachAppeal22 ,

Would love to help you out here. I took a look at your website and can see you are off to a great start, though there are still some elements that you’ll need to set-up, as they are pivotal to things like brand and trust.

Check out our store design checklist to have a good idea of what you need in place before successfully going live. Some of the missing elements include an About page and returns/shipping policy pages.

Additionally, you’ll want to consider what your mission statement is. This helps your customers understand more about you, your products and why you choose to produce and sell what you do. This will also help you solidify who your niche is. Think about what demographic you are selling to? Knowing this is going to help you fine-tune your ad campaigns to get your products under the right eyes.

As far as your content and product images, it can be really helpful to put some time into developing professional imagery. We have a fantastic guide on how to do this yourself here, or, you can always hire a local photographer to help you out. Making sure your visual elements all blend together well will help you achieve a very polished look, which lends itself directly to legitimacy and building that customer trust in your store and brand.

Once you have the above established, you’ll be ready to put more work into your marketing! Great to see that you are utilizing social media, have you considered looking into influencer marketing?

What are some of the goals you’ve set for yourself? What are you hoping to have accomplished with your store and business in the next 6 months?

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We love the jewellery on the store however we highly recommend showcasing them in a more appealing manner. So the use of models and props would be really helpful in attracting customers as well. You can check out our app as well that’s designed to help with product photography https://domyshoot.com

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