Hello! I have been trying really hard to help my seo with keywords, naming pictures properly etc and linking social - we are a brick and mortar store so I would have thought trust would be ok but still it is taking us a long time to get traffic up and I would really like to do the best I can without ads. Is there anyone that could take a look at my site and give me some ideas on what I might be missing? https://www.treowe.co.uk. thanks in advance!
Hi @oreoess
Thanks for posting this to the Shopify Community.
You’re absolutely on the right path with image names, linking social, and building trust for your brick‑and‑mortar store. However, it’s taking longer to get traffic because there are a few key areas that could be missing or improved.
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Keyword + Meta setup: Each page should have a unique title and meta description with your main keyword included.
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Image optimisation: Rename image files with descriptive keywords and fill in ALT text for every image.
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Internal linking & site structure: Create clear navigation like Home > Collections > Products and link between related content.
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Technical health: Ensure fast site speed, mobile responsiveness, and that Google has indexed your site via Search Console.
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Content & trust signals: Add blog posts, local business pages, and show reviews or trust badges to improve authority and trust.
Waiting to hear back from you.
If this was helpful, don’t forget to like it and mark it as a solution.
Thanks
By taking a look into your Store I found lot of issues but the best suggestions I can provide are listed below. The suggestions is the best Answer of why are you not getting any sale.
From my POV you should optimize the Product page. It’s the important part of the site. And though the product page sales happens. If you optimize the product page in a way that it’s look appealing for the customers then it means you are winning the customers. If you have a idea to winning the customers then it mean your store will generate sale automatically. Here are the best suggestions to generate more sales by optimizing the product page.
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Use Bundles: Product Bundles is the best way to increase the conversion rate and generate more sales. There are many free apps you can consider for the Bundles. Like some are below. Like AMP Bundles.
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Use UGC Videos: UGC videos is the only best way to win the trust of the customer. See how this store using the UGC videos
: Paper Straight And in this way they are generating a lot of sales. -
Use UPS and Stock Alert: Using the ups and the stock alert is another way to generate more sales. See image below how it looks like.
By following the above all methods you can ensure to get more sales on your store and generate revenue.
If this was helpful don’t forget to like it and Mark as Solution.
Hi @oreoess
In general, it is not a bad store; you have a good theme, colors, and fonts, and solid images. But it lacks a bit of personal touch, a story to connect with customers, better sections, and more content.
First, you should check the community for topics about feedback and also search for “no sales”, a lot of good advice is there on how to improve stores. Also, recently, there was one topic with a site that is a good example of how things are done right. And if you apply a similar formula, compare your site and add the differences. So check
and this feedback
And to point out a few things on your site:
- Your megamenu could use images, more links, and more collections that would match what people would search for
- Your homepage banner is just an image, and while it is a nice image, it is just space customers must scroll over because there is no action, no button, no text.
- After that, there is a title, text, and a button. But the text is really small and it is too wide. People will lose interest halfway through reading the first paragraph, and some will just skip it.
- Video section is solid, but for me again text is small, and on some backgrounds not too visible, the button is how it should be.
- Shop by collection is an important section and it should be a second section.
- As seen in sections, could benefit a link to an internal page or an outside link
- For collection pages, you need some description, some text that would have important keywords that people would search for.
- Product page is solid, some good work there, but you could improve with some customer reassurance, icons/text. Reviews, some bundles or upsells. FAQ section too.
So to repeat, you do have a solid store but some room to improve with a bit of work.
Good luck, and hope you get good sales in the next period.
Seo takes long time. If you are using social media, try to place that as well in your landing page. If I were you, I would use the social media to extend the outreach while the SEO is cooking. With your products, you can target new home owners, realtors who like designing houses or looking for presents for new home buyers. I would also include a video on how you made a single product. Since you have a physical store, try to place the website link in your store as well, disregard if you are doing thing already.
SEO already looks pretty good. Time to get those ads going!
Hey @oreoess
You’re definitely on the right track , naming images properly, using keywords, and linking socials all help build organic visibility. For brick-and-mortar stores, though, SEO success often comes down to a few extra things:
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Local SEO signals – Make sure your Google Business Profile is fully optimized and matches your site’s NAP (name, address, phone) exactly.
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On-page structure – Check that every page has a clear H1, meta title, and localized keywords (like “independent [your niche] store in [city]”).
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Site speed and mobile experience – Shopify themes can get heavy; tools like PageSpeed Insights show quick wins.
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Internal links – Connect related collections and products with descriptive anchor text to help Google understand your structure.
Hey @oreoess,
I just checked out your website, it looks clean and trustworthy, which is already a good start. Since you’re a brick-and-mortar business, I’d focus on helping Google understand your local presence and product relevance better.
A few things you can try:
• Make sure you’ve set up and optimized your Google Business Profile with your address, opening hours, and photos. That can really help boost visibility for local searches.
• Add more internal links between related pages (like from product pages to collections or blog posts). It helps Google crawl your site more effectively.
• If possible, write a few blog posts or guides that include long-tail keywords customers might search for, like “how to choose the right scented candle for your home” or “best gift candles in [your city].” These build trust and organic reach over time.
• Lastly, check your page load speed on both desktop and mobile - a slow site can quietly hurt SEO.
You’re already doing the right things, it just takes time for Google to catch up. Keep improving content quality and local visibility, and the traffic will build up steadily.
Try adding a blog to your store, but not the default one, as it is quite limited regarding features. Try something more advanced, like Magefan’s one. Simple but well-optimized posts with relevant keywords can significantly increase your store’s visibility and drive more organic traffic
It’s a proven way to rank well on Google.
Hi @oreoess
If i give simple suggestion, just find good SEO expert for shopify and let them do the work for you instead of going into the technical stuffs which can’t be done without technical expertise and it will take years to learn and implement them.
It looks like you’re already doing the right basics, so slow traffic growth often comes down to tightening a few fundamentals: making sure your meta titles and descriptions match what people actually search for, improving mobile page speed, optimizing image alt text, and adding more trust signals like reviews or clearer store info. Local SEO (Google Business Profile, consistent NAP, local keywords) can also give brick-and-mortar shops a strong boost. Another option some small stores use is partnering with complementary brands — not just for traffic, but because it naturally creates relevant backlinks, which are one of the biggest long-term SEO signals. I’m exploring a simple tool that helps stores do this easily at PairsWith if you ever want to experiment with that idea.
Hi @oreoess,
It’s Sophia here from Tapita AI SEO and Speed Optimizer.
I had a quick look at your site, and here are a few things you may be missing that can improve SEO and traffic without ads, especially for a brick-and-mortar store like yours:
- Local SEO (very important for physical stores)
Even if your website is new, Google can rank you faster locally.
Check these items:
- Make sure your Google Business Profile is fully optimized (photos, hours, description, categories).
- Ensure your NAP (Name, Address, Phone) is consistent across your website, social channels, and directories.
- Add your store address + LocalBusiness schema so Google understands your location clearly.
- Add localbusiness schema for your store.
- On-page SEO:
Some product titles/descriptions could use stronger keywords. Add more internal links and ensure every image has descriptive alt text.
- Speed & technical:
Your site can benefit from image compression and checking your LCP (e.g main hero image) to make sure it loads fast. Tapita AI SEO & Speed can auto-optimize your images.
- Trust signals:
Show your physical store more clearly: address, hours, photos, Google reviews, it improves both trust and SEO.
Hope this helps.
Your site looks great — branding and photos are strong! SEO takes time, especially for small or brick-and-mortar businesses. A few tips to help:
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Add more text to product and collection pages.
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Use real keywords in titles, descriptions, and H1s.
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Focus on local SEO — update your Google Business Profile and use consistent NAP info.
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Internal linking between products, collections, and blog posts.
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Blog content on gift ideas or trends can boost traffic over time.
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Improve site speed — compress images, remove unused apps.
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Get backlinks from local or niche sites.
Consistency and more content will help your SEO grow.
Hey @oreoess
I’ve checked your meta description and headings, and they need work. You should focus on your basics first. Do some research on how you can do it yourself, and understand some concepts (SEO is not that hard).
Use header tags as well with supported keywords! They are also important from SEO perspective.
I feel this. When I started I was checking analytics every hour hoping for more traffic lol.
What finally worked for me was content. Like, actually writing stuff. Blog posts that answer questions people are already searching for. Each post is a new page that Google can index, a new chance to show up in search results.
The trick is to think about what your customers are Googling BEFORE they’re ready to buy. If you sell hiking gear, they’re searching “what to pack for a day hike” before they’re searching “buy hiking backpack.” Write for that first search, then link them to your products.
It compounds over time. 10 posts become 20 become 50. Each one is bringing in a trickle of traffic.
Internal linking matters too—your blog posts should link to products, products should link to related products, etc. Helps Google understand your site structure.
If you don’t have time to write everything yourself, I built an app that generates blog posts based on your actual catalog and handles all the SEO stuff automatically: ObsessAI ‑ Retail Agent - Obsess AI - AI Blog Writer & SEO Tool for... | Shopify App Store
But honestly even one post a week will start to add up after a few months.
重点在于Shopify 没有给我们个人企业家一个统一的广告管理。不是个人的商店有没有做到最好。你的商店非常好还是没有信任度，搜索热度，为什么，不是你的问题。Shopify 本身系统问题。他们应该增加所有商店统一管理，打开主页合格者统一推热搜。客户本身只信任Shopify, 不信任个人系统，售后是否能统一管理，很多细节。Shopify本身自己都做不好做不出来的东西，教说独立企业家应该通过个人网上学习建立好有点可笑。SEO人人都想上，主页只有一页，一百万个企业争前十没挣上你说是我们技术水平不够，要加强学习SEO技法。
总之，Shopify需要加强统一推广，一样Shopify创始人可以想出一套办法！
The main point is that Shopify doesn’t provide a unified advertising management system for individual entrepreneurs. It’s not about whether individual stores are performing optimally. Your store might be excellent, but it lacks trust and search visibility. Why? It’s not your fault; it’s a problem with the Shopify system itself. They should implement a unified management system for all stores and promote eligible stores to the top of search results. Customers inherently trust Shopify, not individual systems, and there are many details regarding after-sales service and unified management that need to be addressed.
It’s quite ironic that Shopify, which itself struggles to do certain things well, is telling independent entrepreneurs that they should build successful businesses through online learning. Everyone wants to rank high in search results, but there’s only one first page, and with a million businesses competing for the top ten spots, if you don’t make it, they say it’s because your technical skills aren’t good enough and you need to improve your SEO techniques. In short, Shopify needs to strengthen its overall marketing efforts, and surely the Shopify founders can come up with a solution!
Hey,
You’re doing the right things with SEO basics. Here are some strategies to consider for increasing traffic without paid ads:
- Local SEO Optimization: Ensure your Google My Business profile is fully optimized with accurate information, photos, and regular posts. Encourage local customers to leave reviews.
- Content Marketing: Create blog posts, guides, or informational articles related to your products or industry. This helps attract organic traffic interested in your niche.
- Email Marketing: Build an email list and send regular newsletters with updates, new products, and exclusive offers.
- Collaborations: Partner with other local businesses or influencers for cross-promotion.
- Community Engagement: Participate in online forums, social media groups, or local events relevant to your business.
Best,
Daniel Smith
Hi there,
From what you’re describing, it sounds like you’re doing many of the right things, but this is a very common situation with organic growth.
SEO can work, but on its own it often takes time, and the bigger issue is usually not traffic, but understanding which channels are actually contributing to sales. This can make progress feel slow even when things are moving in the right direction.
For many physical-store brands we’ve seen, combining SEO with social and creator-driven traffic helps, but only when performance is clearly measured. Knowing where visitors come from and whether they convert makes it much easier to optimize without relying on ads.
Growing without paid ads is possible, but it usually requires not just traffic efforts, but clear attribution and visibility across channels so you can double down on what’s truly working.
Hey,
First make sure your website is fast and works well on phones. Add your business to Google with the correct address, hours, and photos, and ask happy customers to leave reviews. Give each page a clear title and headings, and name your images so they make sense. Share helpful tips or blog posts your customers would like, such as home décor or furniture advice. Getting listed in local directories and connecting with local blogs can also help people find you. It takes time, but keeping this up will bring more visitors to your store.