My ads manager shows 1 sale for 253$ but my shopify has no orders and I do not know the reason, if somebody could help I would highly appricciate it cuz thats a lot of money for me now
Topic summary
Facebook Ads Manager reports 1 purchase of $253, but Shopify shows no orders. The core issue is a data mismatch between ad attribution and actual store transactions.
A reply suggests the likely cause is misconfigured conversion tracking—specifically a “purchase” trigger firing on non-purchase actions, leading Facebook to attribute a sale incorrectly. They request the store URL to review and recommend verifying the purchase event configuration.
Suggested actions:
- Share the website URL for review.
- Audit Facebook/Instagram conversion tracking setup and ensure the “purchase” event only fires on the order confirmation page.
- If app-based tracking is unreliable, consider configuring tracking via Google Tag Manager (GTM) for more control.
Status: Unresolved and pending more information (store URL and tracking details). Key question: Is the purchase event configured correctly and firing only after actual orders?
Hi zalator84,
Thanks for your query.
could you please share your website URL? I would love to check.
How did you configure your conversion Tracking?
May be purchase trigger configuration is wrong. when someone take other action FB attributing as purchase.
Make sure you configured your purchase tracking properly. If Facebook and instagram Apps does not provide accurate data consider using Google Tag Manager GTM.
Feel free to ask if you have any questions.
Thanks