I am not a web guru or anything of the sort so sometimes I feel like I made one move too many and the shop is suffering. We were selling, on average, between $4500 - 6000 per month. And for a while we were OK with it and didn’t push the throttle. Then our Etsy sales started to go south and I thought maybe we should advertise on Google and since then our sale plummeted. Google want a bunch of odd info and changes and using terminology that my wife and I know nothing about (code). I feel like our site has so much inconsistency that may also be a deterrent.
I do understand there is a lot that goes into it but is it a bad idea to do a complete tear-down and start over (nearly) or can’t it be done. Last month we made 2 sales for $375…it can’t get worse unless I am violating FCC rules too and they come after me…ha!
Thanks for any help/advice!