Sales suddnley stopped in april 2025

Shopify Discussion

Topic summary

A Shopify store owner reports a sharp sales decline starting April 2025, despite operating successfully for 4 years with 2,500 orders. Google Ads were discontinued in March 2024 (over a year prior), which caused an initial drop proportional to ad spend but not the recent plunge.

Identified Issues:

  • Outdated website design and layout that doesn’t meet current ecommerce standards
  • Poor mobile optimization and conversion elements (missing reviews, trust badges, clear CTAs)
  • Weak homepage structure and visual hierarchy
  • Absence of ongoing marketing: no ads, SEO strategy, email capture, or blog content
  • Meta descriptions exceed recommended 150-character limit

Recommended Actions:

  • Redesign using modern themes (Dawn, Refresh) or custom development
  • Implement lead generation tools (email popups, exit-intent offers)
  • Restart targeted advertising (Google/Meta with remarketing)
  • Improve SEO fundamentals (titles, meta descriptions, content)
  • Monitor Google Search Console for indexing and performance issues

The discussion remains open with the store owner reviewing suggestions.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

We have had our Shopify shop for 4 years and have had 2500 orders. However, since April, our sales have plummeted. I’ve reviewed everything with my limited ability, but I still can’t figure it out.

We haven’t changed anything advertising-wise - we did stop Google Ads in March 2024, which saw some drop off, but only similar to what google was costing me. so was happy with that.

www.thecoastoffice.co.uk - if it helps

2

Hi @MikeDavis ,

Thanks for sharing your store URL — I’ve reviewed your website, and it does look outdated in design and layout. Modern, mobile-optimized design strongly impacts trust and conversions. A refresh with clean visuals, updated typography, and UX improvements is highly recommended.

Key observations:

  • Design looks dated and not competitive with current ecommerce standards.

  • Product pages lack urgency elements (e.g., reviews, trust badges, clear CTAs).

  • Homepage needs better structure, visual hierarchy, and image optimization.

  • No visible blog, SEO structure, or lead capture.

Likely Cause of Sales Drop:

  • You stopped Google Ads in March — this likely cut a significant traffic stream.

  • No ongoing ads, SEO, or email marketing — traffic and conversions drop naturally.

  • Site design doesn’t support strong conversion anymore, especially on mobile.

Suggested Actions:

  1. Redesign your store with a fresh theme like Dawn or Refresh, or go custom.

  2. Restart minimal Google or Meta ads with remarketing focus.

  3. Add lead generation (email popups, exit-intent offers).

  4. Improve SEO — update titles, meta, blog content.

If it resolves your issue, please mark my answer as a solution, are you comfortable to do it at your own or need detailed guide? or if you want to hire an expert to do it for you, I’m here Please DM.

3

Thanks - it is over a year since we stopped the google adverts not recently.

But thanks for the other information, I’ll have a look

Mike

4

Hi @MikeDavis

May I know if you use Google Search Console to detect and trace store situation meanwhile during May 2024? If so, you should be able to find out some detection results about store pages and when you intend to resolve them, the store data will be improved accordingly.

As for the store performance on Google, when I do a search, they seem okay so far, but the length of meta description is a bit excessive and you can keep the length of it within 150 characters, which can display whole contents completely. A kind reminder here!

Jenny6_0-1749044462748.png
Jenny6_0-1749044462748.png1807×1909 358 KB

Hope what I shared here can do something to boost your sales in some ways. Thank you!

1 Like