I create handcrafted silver jewels in india and have a shopify website, but wish to run ads in usa and uk, how should i reach my target customer ?? N what type of ads should i run?
Topic summary
A handcrafted silver jewelry maker based in India operates a Shopify website and wants to advertise to customers in the USA and UK but is unsure how to proceed.
Key Questions:
- How to effectively reach target customers in these international markets
- What types of ads would be most suitable for their handcrafted jewelry business
Current Status:
The discussion remains open with no responses yet. The seller is seeking guidance on ad strategy and audience targeting for cross-border e-commerce, specifically for reaching Western markets from India.
Hello Sahu, thank you for your question and welcome to the Shopify AMA, I’m your host, Emmanuel from FeedArmy.
I would not start directly in US or UK, as your suspension risk is pretty high. The best option is to first start advertising in India, and do this for about 6 months. Then once you have done this, expand to new countries.
How many merchants I see that get suspended, because they are starting in a foreign country is very high. Google sees this as high risk, hence why there are so many suspensions.
Also have a look at the guides and policies before your start to maximize your success rate in getting approved:
https://support.google.com/google-ads/community-guide/241068758
Hi Sahu,
From my experience with Google Ads, it might be difficult to be profitable with Google Ads on the specific items you are selling. Start with a very small budget in your country using “Google Shopping Campaigns” and see what results you are getting.
It might be a better idea to start first with Meta/Instagram
All the best