Hi Shopify community, I’m looking to get some feedback on my dropshipping store Always Summer: https://alwayssummershop.co.uk/ I’ve had some sales but want to increase traffic with SEO and need some insights here, plus any general feedback that you think will help me increase the conversion rate.
Open to your feedback, and thanks in advance!
Hi @Lucefish,
I had a look at Always Summer and really like the niche you’re in!
The main challenge right now isn’t your products, it’s that:
Let’s break it down using your Striped Quick Dry Beach Towel as an example:
1. Problems
SEO is too broad: You’re targeting generic terms like “beach towel”. → But people often search for specifics like “Turkish beach towel”, “sand-free towel”, or “lightweight travel towel”.
Product copy is technical, not emotional: “Quick dry” and “compact” are features. → People are buying a holiday without heavy, smelly towels and extra luggage weight.
Shopping experience lacks trust gaps: You have a reviews section → But no quick FAQs and no urgency to act now.
2. Solutions
A. SEO & Content
Do niche keyword research and use it in product titles/descriptions.
Example:
Old: Striped Quick Dry Beach Towel
New: Turkish Travel Beach Towel – Quick Dry, Sand-Free, Lightweight
Rewrite descriptions using a Problem → Solution → Feeling format.
Example: “Tired of lugging around heavy, damp towels? This Turkish towel dries fast, feels soft, and folds small enough to fit in your carry-on.”
Use heading tags (H2/H3) in the description to break up benefits for both Google and the reader.
B. Conversion & Experience
Collect and display more reviews: Actively request them from past buyers.
Add a short FAQ on each product page (e.g. “What’s the size?”, “Is it machine washable?”) to remove hesitation.
Make Add-to-Cart sticky on mobile so it’s always visible.
Use strikethrough pricing + “You save X%” to highlight deals and trigger purchase decisions faster.
3. My recommendations
To start seeing results faster, begin with small but high-impact steps such as adding FOMO apps and enhancing your cart flow.
Snap Noti: Creates FOMO pop-up messages like “Only X left in stock” or “Someone just bought this item” → This directly addresses your trust gap by adding social proof and creating urgency so people don’t postpone their purchase.
Snap Price: Lets you manage and display sale prices with strikethroughs consistently across your store. → This makes the value of the deal instantly clear and increases conversion rates.
Snap Cart Drawer: Keeps the cart visible and makes it easier to check out without leaving the current page → reducing drop-offs, especially on mobile.
If you position yourself as the go-to store for lightweight, stylish summer travel gear and make the buying experience smoother and more trustworthy, you’ll see both traffic and sales grow.
Can’t wait to see your store shine this summer! 
If this helped, please mark it as a SOLUTION. Happy to answer any follow-up questions.
Hi @Lucefish ,
Your store looks clean and fits the holiday vibe nicely — well done!
Strengths: Nice visuals, clear product sections, good reviews.
Suggestions:
This will help boost traffic and conversions!
Hello @Lucefish , I have evaluated your site, and your design seems good as you have properly placed a navigation bar, customer ratings, and discount offers as well, which will definitely help your business grow. From the speed perspective, I have tested your site by using Google Page Insight, Report and the results are the worst for your store as overall performance score is very low and LCP, TBT and speed index are too high.
Below are the some advanced techniques that you have to follow to improve the same -
Improving Image Delivery
You need to reduce the download time of images can improve the perceived load time of the page and LCP.
Suggested Improvement
Add the following code like the below mentioned example -
<img
srcset="
{% for width in image_widths %}
{{ image | image_url: width: width | replace: '.jpg', '.webp' }} {{ width }}w{% unless forloop.last %}, {% endunless %}
{% endfor %}
"
src="{{ image | image_url: width: image_size }}"
sizes="(max-width: 768px) 100vw, 80vw"
loading="lazy"
decoding="async"
width="{{ image.width }}"
height="{{ image.height }}"
alt="{{ image.alt | escape }}"
class="responsive-img"
>
Document Request Latency
Your first network request is the most important. Reduce its latency by applying the following practices -
Remove Redundant Meta/Data Blocks in
For example -
<!-- Remove unnecessary DNS prefetches -->
<!-- Remove duplicate Open Graph tags -->
<!-- Keep it minimal -->
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>{{ page_title }}</title>
Defer or Lazy Load Non-Critical Scripts
For example -
<!-- Defer JavaScript that doesn't affect initial render -->
<script src="{{ 'custom.js' | asset_url }}" defer></script>
<!-- Lazy-load external widgets -->
<script>
document.addEventListener("DOMContentLoaded", function () {
var script = document.createElement("script");
script.src = "https://example-external.js";
document.body.appendChild(script);
});
</script>
Forced Reflow
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. If you’re using JS to read layout and then modify styles right after, batch reads before writes.
Like this -
Before
const height = element.offsetHeight; // triggers layout
element.style.height = height + 'px'; // forces another layout
After
let height;
requestAnimationFrame(() => {
height = element.offsetHeight;
requestAnimationFrame(() => {
element.style.height = height + 'px';
});
});
Additionally, try not to apply lazy loading essential resources like images and fonts.
Alternatively, if you wanted a quicker and automated solution, I recommend trying Website Speedy- a shopify app that improves image delivery, handling render-blocking requests automatically and optimizes your site without any need of manual work. It comes with a 14-day free trial.
Hello @Lucefish,
I have got what you said here and concerning the traffic increasing with SEO, we can take a look of your real performance in search results, and I’m sure you will get more insights there directly:
Pay attention to the length of Meta Description. As you can see here, the pages displaying in Google Search have quite long descriptions and this will affect the impression for visitors to know what you sell immediately. Please optimize this part by shortening the meta description length between 100–200 characters and after updating, it will display contents completely and bring more traffic to your store.
Consider updating store names on Google. The name displaying in the search result is ‘alwayssummershop.co.uk’, rather than your brand name ‘Always Summer’. If you would like to get more traffic when visitors firstly search out your website, the brand awareness establishment is quite important here, honestly. This can be optimized by using Structure Data JSON-LD and here is a guideline for your reference. You can take a careful look specifically.
The URL structure content. There exist additional contents on your web URL after clicking web page in search result. This will confuse visitors to further know the page details, and it is also not good for Google to index page structure properly. Please self-check if your store URL is changed by other media or platforms while indexing and if so, please correct them and display with a clear structure. It will be good for your SEO and store traffic as well.
If you would like to explore more about what I said here above, you can also click here to further optimize store page content of search engine listings and structured data aspects with our help, and we can work together to get more sales eventually.
Here’s a detailed review and actionable feedback for your dropshipping store, Always Summer (https://alwayssummershop.co.uk/), focusing on boosting traffic with SEO, improving conversion rates, and general store optimizations. I’ll also share an effective app recommendation to drive more sales.
Strengths:
Opportunities for Improvement:
To drive more sales with minimal setup, I highly recommend you use the Shopify app Bideal – Bundle & Volume Discounts (BiDeal Bundle Volume Discounts - Volume discount Shopify app | Tiered pricing & Bundles | Shopify App Store). This app makes it effortless to:
Why use Bideal?
It’s quick to set up, doesn’t require technical skills, and blends nicely into most Shopify themes—making it a perfect tool if you want results fast with little hassle.
With these steps and the right tools in place, your store should see a steady uptick in both traffic and sales. Good luck, and keep iterating!
Hey, congrats on your sales with Always Summer! It’s awesome that you’re looking to scale with SEO and conversions.
I noticed you have great products like the Striped Quick Dry Beach Towel and Striped Canvas Beach Bag, perfect for beach lovers! One strategy you could explore is product bundling. Since these two items complement each other so well, you could offer them as a bundle, perhaps with a small discount when customers buy both.
iCart’s product bundling feature can make this super easy, letting you automatically offer a discount when both items are added to the cart. It’s a great way to increase average order value and improve conversion rates, as customers love getting deals on related products!
For SEO, you could focus on long-tail keywords like “best beach towel and bag set” or “quick dry beach towel with canvas bag” to help you rank for more specific search terms. Also, make sure your product descriptions highlight the unique benefits, like the quick-drying feature of the towel or the spacious design of the beach bag.
Let me know if you’d like more details or tips on improving your traffic and conversions. You’re definitely on the right path, keep it up!
Hello Brand Owner,
I hope you’re doing well. I recently came across your Shopify store and noticed some key areas that may be silently affecting your sales and conversions.
I help store owners improve speed, mobile experience, branding, SEO, and conversion flow — not just design, but elements that truly impact performance.
Quick questions:
If you’re open to a quick chat, I’d love to share helpful insights. Let me know if Instagram, WhatsApp, or another platform works best for you.
Wishing you success,
Steve
Thanks for sharing your store. To boost SEO, optimize your product titles and descriptions with the right keywords. For improving conversions, try using a tool like ConvertBoost to show geo-targeted or exit-intent popups—these can help turn more visitors into buyers. Also, make sure your site loads fast and works well on mobile.
You should have a FAQs page to help provide answers to questions that customers would most likely have on products in the store. It’s also an avenue for providing useful information that separates your store from the rest
Secondly, I recommend using an app like the one in my profile to create bundle packages, you can use it to match towels and bags, etc. It would likely help influence your conversion rate
Hello, @Lucefish
Always Summer impresses with its clean, welcoming vibe and clear value propositions (“Free UK shipping on all orders,” “Buy 2 or more items to save 10% — use code: BEACHLOVER”). The simple navigation (Home • Shop • Contact • Blog) and visible social links set a solid foundation. To help you drive more SEO traffic and boost conversions, here are some suggestions:
1.Enhance SEO with Better On‑Page Optimization
Conduct keyword research (e.g., via Google Keyword Planner, Ahrefs, SEMrush) to discover relevant long-tail terms like “cotton beach towel UK” or “affordable flip flops UK” that potential customers are actually searching for.
Optimize your page titles and meta descriptions across product and collection pages. Keep titles under 60 characters, meta descriptions under 155–160, with strong calls to action.
Use clean, keyword-rich URLs (e.g., /products/linen-sarong-uk instead of generic strings) to boost readability and SEO.
2.Improve Product & Collection Page SEO
Write unique, benefit-driven product descriptions—avoid copying supplier text. Highlight features, emotions, and use cases to differentiate your brand.
Add descriptive alt text to images (e.g., “blue beach towel under £20 UK”) and use compressed formats to improve load times.
Optimize collection pages by adding 100–200 words of intro text at the top with a “Read More” toggle; Google often favors these for commercial searches.
3.Strengthen Technical and Structural SEO
Ensure your site is mobile-friendly and fast—compress images, minimize apps or scripts, use lazy loading, and test with Google PageSpeed Insights.
Use internal linking strategically to improve crawl paths and user experience. Feature “related products” on product pages, link blog posts to product or collection pages, and vice versa.
Set up Google Search Console and submit your sitemap.xml to ensure proper indexing and optimization insights.
4.Leverage Content Marketing
Launch a blog targeting long-tail and informational keywords like “best beach must-haves for UK summers” or “how to pack for a beach day.” This boosts SEO and positions you as a helpful authority.
Build backlinks by reaching out to UK lifestyle bloggers, gift guide sites, or influencers, and offering product samples or guest posts. These links boost your store’s visibility and trust.
5.Community Insights from Other Dropshippers
“Improving your Shopify store’s SEO rank involves… keyword research, optimize image alt text… site structure and navigation… content marketing… monitor via Search Console.”
6.Build trust by Reviews
Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store , which makes collecting and displaying real customer feedback seamless. Also include essential policy pages like Returns, Shipping, and Privacy Policy clearly in the footer. An “About Us” page with your brand’s personal story can also increase trust and connection.
If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.
Hi @Lucefish
I had a quick look at your store and I believe you could consider the following recommendations to improve your SEO score:
1/ Meta tags
I noticed that some of your meta descriptions are a bit long. It’s best to keep them around 150–160 characters; otherwise, they may get truncated in Google search results.
Also, I found at least one page missing a meta description. I’d recommend reviewing all your pages and ensuring each one has a properly filled meta description.
2/ Traffic recommendation:
3/ Other recommendations:
Best regards,
Lydia - AOVai Support Team
