Never used the email app with my shopify account… how do I isolate emails
first time one time buyers
subscribers… never bought
best buyers…
then save these lists
then how to I send out to those markets any insight would be helpful
1 Like
Happy to help with this! What you’re looking for here is segmentation, which you can find in Customers > Segments. You can create a segment here, and you’ll find pre-made templates and filters to find the customers you are looking for. Try copy-pasting these filters into the code editor to find the customers you are looking for:
First time / one-time buyers: orders_placed( count: 1) = true
Subscribers: email_subscription_status = ‘SUBSCRIBED’
Best buyers is going to be more custom, since it depends on who you consider your top customers, but there is a VIP segment template that uses a combination of orders placed, amount spent, and recency. It’s a good place to start, and you’ll find it and other options in the “Engage high-value customers” templates.
Once you get the filter combination you’re looking for, click “save segment” and then give the segment a name. When you create a Shopify Email marketing campaign, you can select any of your saved segments in the “To” field, which will send the email to the customers in that segment. If you’re looking for Shopify Email, just search for the app in the search bar and you’ll find it! Happy to answer any more questions you have.