We are building a new ecommerce for a bohemian style brand which will launch soon and we want to focus on attracting a very specific audience, do you recommend to start from scratch with this kind of tool? We’ve used this before but not sure if its a good solution for a brand that has no traffic yet…
Topic summary
A bohemian style brand is preparing to launch a new ecommerce site and seeks advice on whether to use a specific tool (likely Shopify Collabs) despite having no existing traffic.
Key Recommendation:
- Starting from scratch can be advantageous for targeting a specific audience, allowing for a tailored brand experience.
Suggested Strategies:
- Focus on content marketing: blogging and social media engagement to connect with the target audience and showcase the brand’s lifestyle
- Partner with influencers to drive targeted traffic
- Begin building an influencer strategy early, even before launch
Resources Provided:
Two guides were shared covering how to drive targeted traffic to online stores and getting started with influencer partnerships.
The discussion remains open with initial guidance provided but no final decision indicated.
Congratulations! Starting from scratch can be beneficial for attracting a specific audience, as it allows you to create a tailored experience that resonates with them. One effective way to drive targeted traffic is by focusing on content marketing strategies, such as blogging and social media engagement, to connect with your audience and showcase your brand’s lifestyle.
We have a great post on How To Attract Customers to Your Online Store that might be helpful, which also includes partnering with influencers. Additionally, it’s never too early to start building an influencer strategy. We’ve created a simple getting started guide here.