Dear community,
I know this must be the zillionst question on why a shopify store can’t seem to make sales, but I sincerely hope that some of you can help me out.
I am trying to take my first steps in online sales with ShineOn products. Not the most unique and exciting thing, but a good way to start, I figured.
I really worked hard to set everything up, but there were a lot of obstacles, just because of the fact that I am a German living in Mexico and wanting to sell worldwide with a focus on the US.
I managed to take on all those challenges and when I launched my store I had reasonable traffic through facebook ads. Also my products seemed to get likes and website traffic wasn’t bad. But no sales.
I hope that some of you might share their thoughts on possible reasons with me. I’d greatly appreciate that!!!
I am not afraid of hard work and if I see what I can improve, I’ll take every step to do so.
So a heartfelt thank you to everyone who takes the time to give me some feedback!
My store: https://simply-beautiful.shop
Best,
Michael
3 Likes
Hi Michael,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
Congratulations on launching a new store. Must have taken lots of hard work and dedication to make your store look good. I took a look at your store and have a few suggestions that will help increase the conversion rate:
- Testimonials. Showcasing a few testimonials on your home page – whether from online customers or family/friends, helps promote more consumer trust and confidence.
- Revamping detail pictures. Would be nice to have some model wearing the necklace to showcase how it is rather than in a box.
- Call to action button. Add an add-to-cart button or any call-to-action button underneath each product.
- Adding a blog. Adding emotional or sentimental blogs about stories of family relationships could draw an audience. Or adding blogs about gift ideas for family members can help too. The blogs primarily helps wit the SEO of your site and bring the right audience.
- Revamp your banner image. Your current image is a little blurry in my opinion. Would be great to showcase people wearing the necklace or scenes of gifting etc.
- Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.
Hope this helps!
Amee | Gojiberry Team
Hi @Michael200 ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congratulations on your new store! It looks fantastic, and it’s clear that you’ve put in a lot of effort. I’d be delighted to provide some suggestions for your store to help you further enhance its appeal and attract more customers. Here are a few ideas to consider:
1. Adjust Announcement bar
You can modify the content displayed in the announcement bar to highlight a special promotion.
2. Adjust hero banner section
The hero banner is a critical element on a store, designed to grab attention and communicate essential information quickly.
- Engaging Heading: A compelling and concise headline that encapsulates your brand’s value proposition or highlights a key offering.
- Clear Subheading or Description: A brief description or subheading that supports the main heading, providing additional context or details.
- High-Quality Visuals: Eye-catching images or graphics that are relevant to your brand or the specific promotion you are highlighting. Ensure they are high-resolution and visually appealing.
- Strong Call-to-Action (CTA) Button: An action-inducing button with clear, persuasive text like “Shop Now”, “Learn More”, or “Get Started”. The button should stand out and guide users to the next step.
You can check this image for reference:
3. Avoid blank space on the page
Please check the spacing and consider including more 1 collection:
4. Adjust the product list section
The product images, title, and price currently don’t stand out. A redesign of these product details could significantly improve this section’s appeal.
Like this:
5. Prepare for holiday events
Boost your festive season revenue with specialized marketing strategies for Black Friday and Cyber Monday:
BFCM Exclusive Deals:
- Present short-duration, exclusive deals on certain items to instill a sense of immediacy.
- Employ countdown clocks and prominent banners to attract attention.
Here’s a sample of how to employ this strategy in a promotional campaign:
- Exclusive Flash Deals!
- Time-sensitive offers on chosen products. Hurry, shop and enjoy savings!
- Countdown alert: Just 12 hours remaining!
- Striking banner: Grab a 50% discount on selected items!
These are some suggestions for improving the design.
Let me know if you have any questions.
Best regards,
Kate | PageFly Team
