No sales

Topic summary

A store owner reports high traffic but zero sales and seeks help. Multiple experts analyze the site (beautystarthere.net) and identify conversion barriers.

Key Issues Identified:

  • Missing trust signals: no favicon, incomplete contact information, .net domain (less common for e-commerce)
  • Basic free theme lacks features needed for beauty/fashion retail
  • Navigation menu is overly complex and needs simplification
  • Product pages lack detailed descriptions, color swatches, customer reviews, and high-quality imagery
  • No About Us page to build brand credibility
  • Weak calls-to-action and insufficient urgency elements

Recommended Solutions:

  • Add favicon, simplify navigation to main categories (Homepage, Collections, Best Sellers, About Us, Contact)
  • Implement color swatches with unique images per variation
  • Create detailed product descriptions including fabric details, styling tips, ingredients, and usage instructions
  • Add customer review system and social proof elements
  • Include complete business information (phone, address, registration number)
  • Consider loyalty programs (Gameball, BON Loyalty, Ako Loyalty) to encourage repeat purchases
  • Set up retargeting ads for visitors who didn’t convert
  • Improve product photography and add size guides with clear measurements
  • Optimize banner height, add product badges (Sale/New/Hot), and strengthen CTAs

Status: Discussion remains open with actionable feedback provided but no follow-up from the original poster.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
  • Hi im not getting any sales but lots of traffic please if i can get help

Website beautystarthere.net

Hi @Rav22 ,

This is Kate from PageFly - Shopify Advanced Page Builder app.

I’m genuinely impressed with your website. It has a stylish flair while remaining clean, clear, and professional. Based on my expertise in CRO, I’d love to offer some suggestions to improve the conversion rate and sales for your store.

Homepage
1. Add a Favicon

You should add a favicon to your store, using your store logo as the icon. Favicons enhance your site’s imagery, improving user experience, branding, and professionalism. They also help visitors quickly find your page when multiple tabs are open.

2. Modify your menu navigation

simplifying your navigation by keeping only the main headings like Homepage, Collections, Best Sellers, About Us, and Contact Us. This will make it easier for customers to browse and find products. If you have headings related to product types, you can include them as subcategories under a main heading like Collections.

3. Have the About Us page

You should create the About Us page and add it to the navigation menu of your homepage.

This page helps customers have an overview of the store and is also one way to impress customers. It often includes some main parts such as

  • Company story, established story
  • Company mission statement
  • Introduction about the main product

4. Have a testimonial section on your homepage

Including customer testimonials, ratings, or reviews prominently on the home page and product pages can significantly boost trust and credibility. This social proof can be a powerful motivator for new customers to make a purchase.

Product Page

Use Color Swatches

For products available in multiple colors, it’s essential to use color swatches on your product page. Make sure to assign a unique image to each color variation for better visual display.

Color swatches offer a more intuitive and engaging shopping experience, allowing customers to easily view and select their preferred color option, which can significantly improve decision-making and overall user satisfaction.

I hope you find these suggestions helpful in optimizing your website’s conversion rate and sales. If you have any further questions or need additional assistance, please don’t hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Kate | PageFly Team

1 Like

Hey @Rav22 this is Alexis from Akohub! Your website has a really nice aesthetic, and it’s clear you’ve put a lot of work into building a strong vibe around your brand. With a few tweaks, you could enhance the shopping experience even more and possibly boost conversions!

First off, let’s talk product descriptions. Right now, you’ve got the essential info, but adding more detail could help shoppers connect with the products. Think about including descriptions of the fabric’s feel, fit, and weight, plus styling suggestions or any unique details that make each item stand out. This can help online shoppers imagine themselves in the product, which is super important since they can’t see or touch it in person.

Next, I’d recommend adding customer reviews on each product page. Reviews provide that valuable social proof that online shoppers need to feel confident about a purchase. When people see others’ experiences, especially positive ones, it builds trust and makes them more likely to buy. Even if you’re just starting out, encouraging early customers to leave a review can go a long way in building credibility over time.

Your navigation menu could also use a little simplifying. There’s a lot going on right now, which might feel overwhelming for first-time visitors. Consider grouping items into broader categories like “Clothing” and “Accessories,” then using dropdowns for more specific options. Streamlining the navigation helps users find what they’re looking for faster and keeps the browsing experience smooth and enjoyable.

Now, in terms of retention and bringing people back, consider adding Ako Loyalty and Ako Retargeting to the mix. Ako Loyalty lets you reward customers with points for purchases, referrals, or even just signing up, which can help you build a community of repeat buyers. A loyalty program is an awesome way to encourage long-term engagement with your brand. Then there’s Ako Retargeting, which can display ads to visitors who left your site without purchasing, reminding them to come back and finish their purchase. Retargeting is a low-effort but highly effective way to capture those missed opportunities, especially during peak shopping seasons.

With these changes, you’ll create a more engaging, trustworthy, and smooth shopping experience for your visitors. Good luck, and I hope these tips help boost your conversions!

Hi @Rav22

The first piece of advice is to check community posts with the same or similar title but the same issue. There are a lot of good advice that repeats over time. And those would help you out.

Personally, I think you will have issues because of .net domain. It is not so common for online stores and could raise a red flag. Next is the default, free theme. While it is fast it does not give enough features, especially for your kind of business. For me, a lack of contact information is another red flag. Just an email is not enough, are you business? Have some registered number, address, phone ? Without that, I just close the store and search elswhere.

Hey Rav22,

Heddy from Gameball: Loyalty Program & VIP here!

I checked out your website, and here’s my honest feedback:

Website Design and User Experience:- Positives: Your store looks clean and simple, and the layout is easy to navigate. The color scheme is attractive, and I can see you’ve put effort into creating a professional look.

  • Areas for Improvement: The design feels a bit basic, and it could benefit from some personalization and a more unique branding touch. A strong, consistent branding presence (perhaps a custom logo, updated product images, or unique font choices) can help set you apart from competitors. Additionally, the call-to-action buttons on product pages could be made a bit more prominent, as they’re currently a little hard to notice.

Product Pages:- Positives: The product information is straightforward, and I can easily see what’s being offered.

  • Areas for Improvement: The product images can be better. If possible, get high-quality photos or videos of the products in use or at different angles. Also, since you are selling beauty products, highlighting the benefits, ingredients, and how-to-use instructions on the product pages will help customers make purchasing decisions. You may want to include social proof in the form of customer reviews (Gameball can help incentivize reviews and social media shares, which can be powerful for gaining trust). Since you’re getting traffic but no conversions, building more trust through social proof is essential.

Checkout Process:- Positives: Your checkout process seems simple.

  • Areas for Improvement: Adding trust signals such as secure payment icons, clear shipping & return policies, and delivery time estimates can really help reduce abandonment. Since you’re getting lots of traffic, but no sales, it’s likely that visitors need more reassurance before completing the purchase. Adding exit-intent pop-ups or even offering incentives like loyalty points through Gameball can help nudge people into making a purchase.

Traffic and Conversion:- Positives: It’s great that you’re getting traffic, which means your marketing efforts are bringing people in.

  • Areas for Improvement: Even though you have traffic, your conversion rate is likely low because visitors don’t yet trust your store enough. Consider using pop-ups offering a discount for first-time visitors or providing a limited-time offer. You could also create a sense of urgency on your product pages with a “limited stock” message or a countdown timer.

Recommendations:1. Improve Trust: Add testimonials and product reviews. With Gameball, you can encourage reviews by rewarding customers for leaving them, which will help boost trust.

  1. Loyalty Program: Implement a simple loyalty program where customers earn points for making purchases, leaving reviews, or even sharing on social media. Rewarding repeat customers will keep them coming back.
  2. Retargeting Ads: Since you’re getting traffic but no sales, I recommend setting up retargeting ads to remind those who visited but didn’t purchase to come back and buy.

Final Thoughts:- Your store looks good, but the main hurdle right now is converting your visitors into customers. Focus on building trust, social proof, and offering incentives through Gameball to encourage first-time purchases and repeat customers.

Hi @Rav22 , I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I had a chance to explore your website, and it’s really great! Your product selection is super diverse, and the site looks very promising. I do have a few suggestions that might help make your website even better:

  1. Adjust the banner height to fit within a single screen. This way, users won’t need to scroll as much. Also, make sure the text and button contrast on the hero banner images is clear and easy to read.

  1. Add product badges like “Sale,” “New,” or “Hot” to grab customers’ attention and make browsing more exciting.

  1. Include left and right arrows to allow users to browse more products directly from the homepage.

  1. Replace the “View All” hyperlink with a proper button to make it stand out more as a clear CTA.

  1. For out-of-stock products, make them more visually distinct—for example, disable selection or add a cross-out effect on unavailable sizes.


6. Use a consistent format for size information tables. It would also be helpful to include notes or diagrams to clarify measurements for customers.

  1. Additional product images on the product page should be shown just once, ideally on the left side, to keep the layout clean.


These are just a few of my ideas, and I hope they help you enhance your website. Best of luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. :blush:

Best,

Tracy from the BON Loyalty team

Hi @Rav22

It sounds like you’ve put effort into driving traffic to your website, which is great! However, if you’re not converting that traffic into sales, there are a few things to check and improve. Here’s a breakdown to help you troubleshoot and optimize your site:

1. Check Your Target Audience- Are you attracting the right people? High traffic without sales often means your ads or SEO are bringing in visitors who aren’t interested in buying.

  • Look at your analytics (Google Analytics, Shopify reports, etc.) to see where the traffic is coming from. Are these sources aligned with your product offering?

2. Review Your Website Design & Navigation- First impressions matter. Does your website look professional, clean, and trustworthy? Visitors should immediately understand what you offer.

  • Make sure your navigation is simple and intuitive. Users should find products without frustration.

3. Product Pages- Are your product descriptions detailed and compelling? Include high-quality photos and videos if possible.

  • Showcase benefits, not just features. For example, instead of saying “Moisturizing cream,” explain how it makes skin softer and healthier-looking in just days.
  • Add social proof like customer reviews or testimonials. If you don’t have reviews yet, encourage early customers to leave one.

4. Pricing & Offers- Are your prices competitive? If not, do you explain why your products are worth it?

  • Consider adding promotions, discounts, or limited-time offers to create urgency.
  • Use free shipping if possible—it’s a big deal for online shoppers.

5. Trust Signals- Is your website secure? Show a secure checkout badge (SSL certificate).

  • Add clear policies for shipping, returns, and refunds. People are more likely to buy if they feel reassured.

6. Optimize for Mobile- Most people shop on their phones. Your site should load fast and look great on mobile devices. Test your site speed using tools like PageSpeed Insights.

7. Simplify Checkout- Is your checkout process smooth? Reduce friction by offering guest checkout, multiple payment options (credit cards, PayPal, etc.), and minimal form fields.

8. Call-to-Action (CTA)- Are your CTAs clear and enticing? Use actionable phrases like “Shop Now,” “Get Yours Today,” or “Don’t Miss Out” to guide visitors to purchase.

9. Abandoned Cart Recovery- Use Shopify’s abandoned cart email feature to remind visitors who left items behind. Include a discount code to entice them back.

10. Analyze and Test- Test different elements of your site (A/B testing). For example, try changing your homepage design, tweaking product descriptions, or adjusting your CTA wording.

  • Use tools like Hotjar to see where visitors are clicking and identify drop-off points.

Here’s a screenshot of a few things you might want to check on your homepage for better conversion:
(Insert an annotated image of the website pointing out areas for improvement, such as CTAs, navigation, or product highlights.)

If you’ve already done all of this and still aren’t seeing results, feel free to share more details about your traffic sources, products, or any specific struggles. Sometimes a fresh perspective can help identify overlooked opportunities.

If you need any other assistance, feel free to reply and I will try my best to help.
Best regards,
Daisy