Hi all! I’ve been having a lot of sessions on my store however no sales!
I would really appreciate if you could check out my store and give me any tips or feedback that may help me! Thank you 
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Consider reviewing your product presentation and pricing. Simplify the checkout process and maybe try promotions to boost sales
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Hi @luluima !
I checked your store, and it looks amazing. It is great that you have product reviews and store policies. This will easily gain the trust of your potential customers. You might want to start or create an advertisement about your store products to different platforms such as, Facebook, Tiktok, and Instagram.
Some articles that you can check for your reference and more details are, How to Increase Conversion Rate: 20 Advanced Strategies (2024), How To Increase Sales: 13 Techniques To Make More Money Online, 50+ Best Shopify Stores to Inspire Your Own (2024), and Launch Your Store in 2024: 15-Step Ecommerce Checklist.
Hope this helps and goodluck to your journey!
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Hi @luluima ,
This is Kate from PageFly - Shopify Advanced Page Builder app.
I’m genuinely impressed with your website. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates and sales.
General
Add the Favicon icon
You should add the Favicon to your store. Favicons are of great importance to the overall effect of your website’s imagery, improving its user experience, branding, and professionalism. Its main purpose is to help visitors locate your page easier when they have multiple tabs open. You can check this Shopify Guideline to add a favicon.
In case you don’t have a logo before, you can easy to make one with a free tool like Canva
Homepage
1. Add the hero banner section
The hero banner is often the first thing visitors see when they land on your website, so it’s essential to make a great first impression. Your hero banner can be an image or video relevant to your product with high resolution and include a Header, Subheader, and CTA button.
2. Modify your navigation bar
To improve the user experience and make it easier for customers to navigate your site, consider simplifying your navigation bar by keeping only the essential navigation points. Streamline the menu to include key categories such as Homepage, Collections, Best Sellers, About Us, and Contact Us. This will help customers quickly find the most important sections of your website, enhancing their overall browsing experience and making it more likely they will find and purchase the products they are interested in.
Product page
Use color swatches
With some products having different colors you should use the color swatches variant in your product page.
Color option swatches on product pages provide a visual and intuitive shopping experience. Swatches allow customers to easily view and select from different color variations of a product, enhancing user engagement and decision-making.
Other
Integrate with your social media platform
Enhancing your store’s visual appeal and boosting sales potential can be achieved by integrating shoppable Instagram feeds on your website.
=> Tools like VIBE and Instafeed enable you to display attractive Instagram content directly on your site, including posts, photos, and reels. These platforms offer the functionality to tag products within your visuals, allowing customers to conveniently shop directly from your Instagram feed.
I hope you find these suggestions helpful in optimizing your website’s conversion rate and sales. If you have any further questions or need additional assistance, please don’t hesitate to reach out. I wish you the best of luck with your online venture.
Best regards,
Kate | PageFly Team
Hi @luluima ,
This is Kate from PageFly - Shopify Advanced Page Builder app.
I’m genuinely impressed with your website. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates and sales.
General
Add the Favicon icon
You should add the Favicon to your store. Favicons are of great importance to the overall effect of your website’s imagery, improving its user experience, branding, and professionalism. Its main purpose is to help visitors locate your page easier when they have multiple tabs open.
In case you don’t have a logo before, you can easy to make one with a free tool like Canva
Homepage
1. Add the hero banner section
The hero banner is often the first thing visitors see when they land on your website, so it’s essential to make a great first impression. Your hero banner can be an image or video relevant to your product with high resolution and include a Header, Subheader, and CTA button.
2. Modify your navigation bar
To improve the user experience and make it easier for customers to navigate your site, consider simplifying your navigation bar by keeping only the essential navigation points. Streamline the menu to include key categories such as Homepage, Collections, Best Sellers, About Us, and Contact Us. This will help customers quickly find the most important sections of your website, enhancing their overall browsing experience and making it more likely they will find and purchase the products they are interested in.
Product page
Use color swatches
With some products having different colors you should use the color swatches variant in your product page.
Color option swatches on product pages provide a visual and intuitive shopping experience. Swatches allow customers to easily view and select from different color variations of a product, enhancing user engagement and decision-making.
Other
Integrate with your social media platform
Enhancing your store’s visual appeal and boosting sales potential can be achieved by integrating shoppable Instagram feeds on your website.
=> Tools like VIBE and Instafeed enable you to display attractive Instagram content directly on your site, including posts, photos, and reels. These platforms offer the functionality to tag products within your visuals, allowing customers to conveniently shop directly from your Instagram feed.
I hope you find these suggestions helpful in optimizing your website’s conversion rate and sales. If you have any further questions or need additional assistance, please don’t hesitate to reach out. I wish you the best of luck with your online venture.
Best regards,
Kate | PageFly Team
Hi @luluima ,
Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App.
Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.
1. Revamp Your Hero Description:
The current description, “Welcome to Lumina,” is not compelling enough. Revise it to highlight your products’ unique selling points and give customers a reason to stay on your website and explore more about your offerings.
2. Improve Your Navigation Menu:
Convert the “Shop All” option into a dropdown menu to categorize your products (e.g., apparel, devices). This will allow users to easily navigate through different product lines without scrolling through all your products. Even with a few products, categorizing them now will be beneficial as you expand your inventory.
It should look like this:
3. Introduce a Product Collection Section:
Based on the categorization suggested above, add a product collection section to inform users about the different product lines you offer.
Here is an example for you:
4. Create a Product Benefits Section:
Group related sections on your homepage into a product benefits section. This will clearly convey the purpose of this section and help users understand the advantages of your products.
These are the sections I mention:
5. Add an About Us Section:
Briefly introduce yourself and your store to build an emotional connection with your customers. This will increase their trust and make them more likely to buy from you.
6. Remove Direct Product Displays on Homepage:
The homepage should provide a glimpse of your products, not display them directly. Consider removing sections that show products directly on the homepage.
These are the sections I mention:
7. Revamp the Footer:
Include a sitemap for easy navigation and your store’s contact information to reassure customers of your legitimacy.
You can follow this example:
8. Enhance Product Descriptions:
Include detailed product specifications and materials in your descriptions to help customers make informed purchasing decisions quickly.
9. Add a Dedicated FAQ Page:
Instead of listing FAQs at the bottom of your homepage, create a dedicated FAQ page to address common customer concerns more effectively.
To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ and Contact us page, we also provide a helpdesk/ticketing system for your customer support.
Here are some of our templates:
FAQ page:
Contact us page:
Our widget also includes an option for order tracking, allowing your customers to quickly track their orders.
The best part is that we offer various customization choices so you can customize and match with your store’s aesthetics.
Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!
As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered, please mark this as 'SOLUTION’.
Thank you,
MooseDesk - Customer Support Helpdesk/FAQ app
Hi @luluima I’d be happy to help you with your Shopify store and provide feedback on it. Here are some tips and insights after reviewing your store:
1. Homepage Optimization:
- Ensure your homepage has high-quality images that showcase your products effectively.
- Clearly state what makes your store unique right at the top of the homepage.
- Make sure the navigation is intuitive. Categories should be easy to find and access.
2. Product Pages
- Provide detailed and engaging product descriptions. Highlight key features, benefits, and any unique selling points.
- Use multiple high-quality images showing different angles and uses of the product.
- Add customer reviews to build trust and provide social proof.
3. Trust Signals:
- Have a compelling “About Us” page that tells your brand story and builds a connection with customers.
- Ensure your return, shipping, and privacy policies are easily accessible.
4. Call to Action (CTA):
- Ensure your “Add to Cart” buttons are prominent and encourage quick action.
- Use techniques like limited-time offers or low stock warnings to create a sense of urgency.
5. User Experience:
- Make sure your site loads quickly to prevent users from bouncing.
- Ensure your store is fully optimized for mobile devices.
- Displaying available discounts directly on the cart page can motivate customers to complete their purchases, knowing they are getting a deal.
- Offering coupons and discounts at the cart stage can reduce cart abandonment by providing immediate savings, which can be a deciding factor for many shoppers.
- Use the app to offer exclusive discounts to returning customers, enhancing loyalty and encouraging repeat purchases.
- Encourage customers to buy more by offering discounts on larger purchases or product bundles.
- The app provides a seamless and user-friendly interface for customers to apply discounts, making their shopping experience more enjoyable.
By optimizing your store and leveraging the app, you can improve the overall shopping experience, reduce cart abandonment, and drive more sales. Feel free to reach out if you have any further questions or need more specific advice!
Regards,
Ina