No traffic after moving to Dawn Theme

Retired Boards Appdev Store Design
1

I’ve found that there is no traffic to my store after moving to the Dawn theme and the Dawn theme is supposed to be faster and more functional, it’s more easier for building a website but there is no traffic to my store since then.

Would anyone give me some advises?

My store: LittleGlamJewelry.com

Thank you!

2

@algoy ,

Welcome to the shopify community.

Hope you are doing good. Here are a few suggestions.

You need to focus on the following points…

  1. Use dynamic content.
  2. Choose relevant keywords
  3. Use design to improve user experience.
  4. Improve page loading time.
  5. Create Content That Converts
  6. Add testimonials, reviews, and logos
  7. Mobile friendliness
  8. Quality Content

Logo: For Brand identity, you need a proper logo to represent your business as it’s missing on your website. It’s a basic or important foundation for branding your business.

Front Images: Use good quality featured banner images with call to action buttons to captivate user attention.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products etc. on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer’s trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, performance score for increase more conversion & sale (Your page could be better)

Check your site in page insight, your site score can be better. Checked you store with Page insight tool to get the score. because the low mobile score can kill the website traffic.

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You have to do the following things for your store.

  • Firstly check your website speed score performance.
  • Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts.
  • Showcase How Popular Product Pages Are. Promote Offers With Push Notifications. Optimize Your Product Pages.
  • Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.
  • Also, you need to work on your website performance’s speed.
  • If It is low for mobile, then it may kill your traffic and affect your conversion.

Hope these points will help you!

Visit on our website to get more sale.

We will give the free audit report.

https://www.oscprofessionals.com/search-engine-optimization/

3

There is no correlation between the traffic your website gets and the theme you use.

It’s a different scenario if you said you got traffic but no sales or a high bounce rate, but without traffic in the first place, the theme has nothing to do with it.

Check how have you’ve implemented your SEO and marketing strategy in general

4

Thank you for your advices.

May I know how to improve the speed of my website? I installed an app but it doesn’t really help. I’ve reduced the sizes of photos to 1000 pixels, I have uploaded the videos and reduced the size before that or it is not recommended to upload videos? I will try to remove some more apps but what if those apps are necessary? Hope to receive your feedback.

Thank you.