Why has my web traffic stopped after switching to Dawn theme?

Store Design
1

Please help me, could please have a quick look at my website www.jewelleryaf.com and tell me what I’m doing wrong?

Since I switched to Dawn theme web traffic is completely stopped.

Also since Shopify released a patch to fix a problem, I’m also spammed on a daily base from companies offering web-service.

Any suggestion welcome, thanks.

1 Like
2

@Antonello

I hope everything is going well.

Congrats on your new store! I’m Ravi- Web Expert at zworthkey. I’d like to give you some feedback and suggestions for over 100+ merchants to help increase conversion rates for your store based on 5 years of experience.

Really, Your Site has lost of issues, 0% conversion or less then. You can’t do your Self every thing to make it conversion-oriented. On every step you need a Expert Advice.

Here is some list on which you have to work on it:

  1. Add professional logo

  2. Make your Store trustworthy

  3. Add trust badges

  4. Have a clear and CTA button on the banner

  5. Showing customer reviews on the product page

  6. Have clear Shipping and Refund information

  7. Have a clear and consistent brand message.

  8. Add trust Badges on your Footer

  9. Add Email Popup or sign up form

  10. Use klaviyo for email marketing

  11. Add proper slider images.

  12. Add discount in your Slideshow like Hurry! 10% off Buy Now.

  13. add discount Announcement Bar or make it more attractive.

  14. Add testimonial

  15. Add Social Media Share icon.

  16. Use the review Apps to display reviews on your Collection page .

  17. No product Description in the Product page.

  18. Make Social Media Posting to attract More client

  19. Add Chatting App Whatsapp or Shopify Chat etc

  20. Make your header Sticky

  21. Provide at least one separate cross-sell section that suggests only supplementary products.

Screenshot (69).png
Screenshot (69).png1560×662 153 KB

Screenshot (67).png
Screenshot (67).png1562×537 625 KB

Screenshot (68).png
Screenshot (68).png1573×604 25.2 KB

Screenshot (66).png
Screenshot (66).png1552×141 31.9 KB

And that’s my feedback. You can consider checking zworthkey.com with 24/7 support live chat to create a more impressive look for your store to really increase conversion, also please take a look at our Guide and Blogs as well.

I hope this point’s makes your Store more Client conversion if you need help regarding Store Revamping to make your Store More profitable.

Thank you.

1 Like
3

Hi @Antonello ,

This is Nia from MS Web Designer - TOP Rated Shopify Experts based in Singapore. We would like to provide some recommendations based on our seven years of experience in providing solutions to over 10000 active Shopify merchants.

We have reviewed your store, and some changes can be made to make your store more professional and attract more customers. Here are they:

Design recommendations -

The home page:

  • The header can be more elegant.
  • The text, fonts, colors, and spacing should be managed properly. Too much white space should be avoided and high-resolution good pictures should be uploaded.
  • USP (unique selling proposition) should be highlighted to gain confidence from the customers.
  • The trust badges should be added to ensure trust.
  • Testimonials can be added for building trust.
  • The footer could have been more elegant with all the links, payment icons, and social media links.

The collection page:

  • Addition of quick view button.
  • Mouse hover the second image for smooth visualization.
  • Addition of product reviews with star rating options.

The product page:

  • Addition of sticky add to cart for better functionality.
  • Review sections.

Cart page:

  1. Add terms and conditions to avoid legal issues
  2. Add trust badges

On-Page SEO -

  • Google Search Console Setup
  • Schema Markup for Home page
  • Sitemap XML Check and Submit at Google Search Console
  • Index home page and other 2 any pages
  • Internal Linking Check
  • Broken Link Check
  • Canonicalization Check
  • Title and Description optimization home page and other 2 any pages
  • 3 keywords optimization for home page and other 2 any pages
  • Content optimization for home page and other 2 any pages
  • Alt tag optimization for home page and other 2 any pages

Our Apps-

As we checked there were no Terms and Conditions at the checkout. It might create some confusion during the delivery of products. Hence we suggest you install a Free app from the Shopify app store which provides ‘I agree to the Terms and Conditions’ before checkout as it makes it easy for the customer to read your terms and policies and for chaos-free shopping.

Voila Shopify app adds a highly efficient cart feature, proven to reduce cart abandonment and boost sales. (Shows multiple Discount coupon codes on the cart page)

These were the few suggestions that we think are necessary for your store. If you feel that this comment was helpful, hit a like or mark it as a solution.

Thanks

Nia

MS Web Designer

1 Like
4

Thank you for both on feedbacks on website design, will look into those point in due time,

but my main question here is not about conversion and design but as title say is about traffic: what cause the lack of visitors to my website? yes i submitted the URL to search console etc etc etc

5

It could be that your website structure has changed drastically, so content and links are now in different spots. Google wouldn’t like that so you’d take a big hit on organic traffic. It’s just a guess though. Might be worth reverting in that case.

1 Like