Order import to Shopify - turn off mailstreams

Topic summary

Issue: Importing historical orders into Shopify triggers Emarsys (ESP) “mailstreams” — automated emails like order confirmation, dispatch, and new account creation — because the fulfillment date is set to the upload date.

Context: The merchant needs to suppress these emails only for the imported orders. A full pause would disrupt communications to other customers during a multi‑day import via Matrixify.

Suggestions offered:

  • Adjust Emarsys email triggers so they don’t fire on Shopify events during the import.
  • Review Shopify Settings > Notifications to align with Emarsys triggers or delay notifications.
  • Test with a small batch and consult Emarsys or the integration app’s support.

Constraint: Merchant notes that pausing triggers globally would block needed emails to non‑migrating customers throughout the import window.

Status/Outcome: No confirmed way in Shopify to selectively suppress mailstreams for imports was provided. Open question remains whether Matrixify or Shopify supports per‑import or per‑order suppression settings. Discussion ongoing.

Summarized with AI on December 25. AI used: gpt-5.

Hi team,

Can someone please support us with the following issue. We have spoken to the Emarsys (ESP) on when we import orders into Shopify that they then sent off all mailstreams for new orders. We have understood that this is because the fulfilment date is the date of the upload and firing off Order confirmation, order dispatch and new account confirmation. Is there a way to turn these mailstreams off within the Shopify app during the upload?

Thanks!

Hello!
To prevent Emarsys from triggering mailstreams when importing orders into Shopify, you can manage this by checking settings in both Emarsys and Shopify. In Emarsys, adjust email triggers to avoid sending messages based on Shopify events like order confirmation or dispatch. In Shopify, review notification settings under Settings > Notifications to ensure they align with Emarsys triggers or delay notifications until after imports are complete. Testing with a small sample batch can help identify any issues before scaling up. For precise guidance, consider consulting Emarsys support or your integration app’s support team.

Hi Robert,

Thanks for the quick response. We did get that as a recommendation from the Emarsys team. However, we’d then be struggling with sending out emails to other customer during this time frame. We’re planning to import orders via Matrixify which we’re estimating will take days.