I have ran PM campaign for jewellery boxes for around 2 yrs. They are performing a little less than OK. I have 2 main competitors in my market. I occasionally get afew days when they go great, then things drop of. I haven’t changed anything - so there is no reason for the response to change.
What can I do?
Hello Ruth, thank you for your question.
I recommend having a look at the ad auctions and compare the period when it performs well, vs not.
What you can see in the ad auctions is if on these days your position is higher than that of your competitors. When you know this, you know its due to competitors bidding lower or cutting on budgets, or they ran out of budget.
If it’s not that, it could be market trends. With pretty much everything, you will have ups and downs in performance, based on consumer interest. Maybe have a look at Google Trends if you can see patterns with your top keywords.
But all in all, I recommend you start with improving your data feed quality as that is the basis of your ranking. The better your data, the more clicks you get, and thus ranking and sales. You can do this by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en
Yes, that might be of interest.
How do you work?
Thanks
Not sure what you mean by how do you work, maybe you meant how does it work, here is more info on auction insights: https://support.google.com/google-ads/answer/2579754
No, I meant how do you work.
ie do we catch up on a zoom call? Do you work for shopify and assist store owners like me?
Thanks
No, I do not work for Shopify.
I’m an independent, helping merchants with advertising on Google Ads.
If you want to know more, click on the link in my signature.