It’s been two months since I started Shopify. However, only one order. How can improve sales?
Google Advertising and SNS marketing are currently underway, but the effect is not good.
I also operate Amazon, but sales are quite good. But Shopify is not good.
I wonder how other sellers can improve their sales during the initial operation of Shopify.
Please tell me~~
Have you checked your store score performance ?
I have noticed a few things that you might consider taking to make your store better.
Logo: For Brand identity, you need a proper logo to represent your business. It’s a basic or important foundation for branding your business.
Front Images: Use good quality featured banner images with call to action button to captivate user attention.
Homepage: Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products etc. on the homepage to engage users.
Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer’s trust and help customers to feel more secure in their buying decision.
Social Media Plugins: Integrating more social plugins on your website to increase traffic. Social media make your business visible and it expands conversion. Its a great way to connect with your new and existing users.
Improve ON Page / OFF Page SEO
Check your website speed score performance also find the Pages Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products Their Carts. Showcase How Popular Product Pages Are. Promote Offers With Push Notifications. Optimize Your Product Pages. look at the difference between your New Visitors and your Returning Visitors.
For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors. Also ,you need to work on your website performance’s speed as I am also seeing it is very low. Low mobile page speed may kill your traffic and affect your conversion.
Page insight mobile score is very low
Need to work on following points
Theme Upgrade if there is a scope and upgraded theme available
Reduce JS Payload.
Use Critical CSS .
Reduce Large Image Sizes (Optimize the images)
Compress Images
Limit Third Party JavaScript & Shopify Apps
Preload Web Fonts.
I would suggest limiting to one and using a standard web font.
Shopify calculates your store’s conversion rate automatically, and you can access the current figure from your store’s Analytics dashboards. The widget breaks down your conversions into three stages, so you can see how many people reached your shopping cart, checkout and “thank you” pages.
Highlight Product Benefits Clearly
Allow Guest Checkout
Write Useful and Valuable Content
Provide Limited Time Offers
Integrate Live Chat Software
Use Trust Badges
Structure Your Product Categories in a Logical Manner
Use High-Quality Product Images and Videos
Highlight Your Return/Refund Policy
Integrate “Notify Me” Feature
By fixing these issues, your website speed score can definitely improve.
For more details please check-
https://www.oscprofessionals.com/shopify-performance-optimization/
If anything is missed out or unclear then don’t hesitate to ask
The Skype Id and mail Id is written below!
hope you will have your solution!
Thank You!
Hello @charlie2022 ,
The design is very professional and well done. There are quite a few things which if added can make better conversions.
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Hi, have you thought about trying to integrate video marketing into your marketing strategy?
People would prefer to watch a video about a product than read about it. The word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%. In this way, you will raise awareness, create engagement, and drive sales. Incorporating video in your social media management plan, you can turn them into shoppable video on your Shopify store. Use Tik Tok, Instagram, Facebook. This is my advice.
If this idea interests you, you can check the leading shoppable video solution on Shopify - VideoWise
Hi @charlie2022 , thank you for leaving the store URL so we can check it out and give out some suggestions. We recommend that you re-check all elements of your website to improve to some extent before running ads. Below are some tactics you can consider using:
1. Avoid using too many announcement bar
We suggest that you use only 1 bar, specifically for sales or discount announcement. Other information should be placed in other positions.
2. Avoid using blur images/ videos
In our end, we see that most of your head images are blur/ low quality. If you’re sourcing products from other sites and they don’t have many high quality images, then we suggest you choose only clear, neat ones to display on header section.
3. Add rating stars for review section
You mention that you have good sales on AMZ but not on Shopify so we highly recommend that you should use reviews from Amazon buyers to display on Shopify storefront. It’d be nice to have more than one review only. Also, don’t forget to add rating stars when you display reviews.
4. Consider expressing your business through About Us page
One of the many effective way to increase trust and engagement for visitors is your About Us page. You can consider adding it on your menu bar so visitors could figure out more about your business.
Hope this helps!
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