For a new music-themed store, I would keep the main navigation to around 4–7 clear collections. More than that can start to feel overwhelming unless the catalogue is already large.
A simple structure could be:
You can still create smaller collections for filters, campaigns or seasonal products without placing every collection in the main menu.
The main goal is to help shoppers understand where to click within a few seconds. Organise collections around how customers shop, not only around individual product types.
Best of luck.
Hi @aliasmith,
I think the more useful question for a music store specifically is: which dimension should drive your collection structure?
For music stores, customers browse by genre, format (vinyl, merch, accessories), era, artist… all at once. If you try to cover every combination with collections, it gets messy fast.
That’s why I suggest you use genre as your primary collections (6-8 tops), then let product filters (such as Shopify’s free Search & Discovery app) handle the rest - format, price range, etc. Filters are better suited for that job than extra collections.
So it’s less about a magic number and more about not using collections as a substitute for good filtering.
Hope it helps!
Ellie from BOGOS: Free Gift Bundle Upsell team.
Hello there again @aliasmith
There isn’t a magic number, it’s more about how customers shop rather than how many items are included is what the collection size should be. Distinct categories, a handful of featured collections and filters by brand, price or product type make for straightforward navigation, even as your catalog expands. Check your analytics from time to time and combine or divide your collections according to how customers behave, so you keep the shopping experience user friendly.