Is there a way to chose which products are included in Google Ads?If so,would it be wise for a new site and unknown brand to segmentize products and select only the ones i want to promote?
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Hello LoOreTi, thank you for your question.
There are a lot of ways to move forward.
Depending on your data feed solution, you can unpublish them in the feed, meaning not listing them.
You can also segment products based on ID’s in the campaigns. More info: https://feedarmy.com/kb/google-adwords-how-to-create-subdivision-product-listings/
You can also use the excluded destination attribute to remove them from the feed.
https://support.google.com/merchants/answer/12472337
You can add the excluded destination manually when you edit products in GMC, or using feed rules: https://support.google.com/merchants/answer/14994083?hl=en
Or using supplemental feeds.
So many ways to achieve the same.