Hello @scrasey ,
Greetings! I am Gina from the flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.
Achieving consistent sales and optimizing your marketing efforts is an ongoing process. It may require experimentation, testing, and learning from your results. Here are some suggestions.
→ Refine your target audience by adjusting demographics, interests, and behaviors to reach those most likely to purchase desserts online.
→ Continuously optimize your ad campaigns by testing various ad variations, headlines, visuals, and calls-to-action to find what resonates with your audience. Improve ad targeting, bidding strategies, and ad placements for better performance.
→ Create an appealing, user-friendly landing page optimized for conversions. Optimize page loading speed, provide clear product descriptions, captivating visuals, and ensure a seamless checkout process.
→ Manage your ad budget carefully and regularly analyze campaign performance. Identify ads generating the most conversions and allocate budget accordingly. Trim underperforming ads and redistribute funds to better-performing ones.
→ Implement conversion tracking on your website to accurately measure ad campaign effectiveness. Gain insights into which ads are driving sales and use them for further optimization.
→ Focus on customer retention alongside acquisition. Utilize strategies like email marketing, loyalty programs, and personalized offers to encourage repeat purchases and increase customer lifetime value.
→ The cost per conversion can vary based on factors such as competition, industry, product price, and targeting. While an exact benchmark is challenging without more information, it is possible to achieve lower costs per conversion. Implement the above strategies and continually refine your marketing efforts to improve conversion rates and reduce costs.
I hope this information proves useful.
Gina