Request for Checkout Customization for NPO Full Plan (Currently for Plus only?)

Shopify Discussion
1

Hi Shopify Team,

We are a nonprofit organization currently on the NPO Full Plan, which is your highest-tier plan for nonprofits. We truly appreciate the support Shopify provides to organizations like ours, helping us streamline operations and reach more supporters. However, we’ve encountered a limitation that is critical to our mission: the inability to customize the checkout process.

Here’s why enabling checkout customization for nonprofits is essential

  1. Increase Donations During Checkout:
    As a nonprofit, our primary goal is to maximize donations, and the checkout experience is a powerful opportunity to encourage additional contributions. Customizing the checkout allows us to:
  • Add donation upsells or suggested amounts.
  • Share a brief story or mission statement to inspire last-minute donations.
  • Include options for recurring monthly donations directly at checkout

2. Tailored Messaging for Donors:
Unlike traditional businesses, nonprofits have a unique need to connect emotionally with our supporters. Customizing the checkout gives us a chance to:

  • Create a more personal and mission-focused experience.
  • Thank donors in real-time with tailored messages.
  • Highlight the direct impact of their contributions.

3. Nonprofits Operate Differently from Traditional Businesses:
While standard checkout processes work well for e-commerce, nonprofits rely heavily on storytelling to build trust and loyalty. A customizable checkout would allow us to integrate our branding, values, and impact stories seamlessly, which could greatly enhance donor engagement and retention.

4. We Are on the Highest Tier Plan:
Since the NPO Full Plan is Shopify’s highest-tier offering for nonprofits, it feels reasonable to request access to features like checkout customization, especially when it directly impacts our ability to fundraise effectively.

5. Supporting Nonprofits Supports Communities:
By enabling features like checkout customization for nonprofits, Shopify would be directly empowering organizations like ours to better serve our communities, fund critical programs, and drive positive change. This aligns with Shopify’s values of supporting businesses and organizations that make a difference.

Our Request:
We kindly ask Shopify to enable checkout customization for nonprofits on the NPO Full Plan, or at least provide a pathway for nonprofits to access this feature. This customization would have a significant impact on our ability to raise funds and fulfill our mission.

Thank you for considering this request. We’d love to hear your thoughts and explore any potential solutions or alternatives you can provide.

Looking forward to hearing from the Shopify team and the community!

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