Hi @DarylMaguire95 ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
I took a look at your store, and I can see you’ve got a solid concept going on with personalized monogram products. It’s a niche with so much potential, especially since people love unique, custom gifts. Here are some suggestions to help level up your store’s design, user experience, and overall clarity.
1. Aesthetic appeal
Your store looks pretty good already, and the design works well for the kind of products you’re offering. It’s clean, professional, and inviting—exactly what you want for personalized gifts. That said, here are a few ideas to make it even better:
- Since you’re in the print-on-demand space and focus on family name customizations, why not showcase that a bit more? Maybe add a “Create Your Design” tool where customers can preview their custom monogram in real time. That’ll make the shopping experience more interactive and fun!
- Adding a section for “Bestsellers” or “Customer Favorites” could help guide new visitors and give them some inspiration
- A little extra storytelling wouldn’t hurt—think taglines like “Celebrate Family Moments with Personalized Gifts” to highlight the emotional value of your products
2. Product page fixes
This is where I think your store needs the most work. Here are some specific things to tackle:
- More product photos: Right now, the product pages feel a bit empty. Try adding more angles, close-ups, or lifestyle shots of your items in real settings. For example, a monogrammed sign could be shown in a cozy living room or at a family event
- Variant previews: If a customer picks a different color or style, the preview image doesn’t change. Fixing this is super important because people want to see exactly what they’re getting
- Customer reviews: Include customer photos or reviews to build trust. Seeing real-life examples helps people feel more confident about buying
- Size guide: There’s no size chart for products, which might confuse shoppers. Add one to make it easier for people to decide
- Buy button & payment info: The “Buy Now” button isn’t working, which is a big red flag. Also, let people know what payment methods you accept (e.g., Visa, PayPal) upfront to avoid any last-minute doubts
- Personalized descriptions: A lot of the product descriptions look like default text from the theme. Try customizing them to highlight what makes each item special, like the quality, unique customization options, or perfect occasions to use it
3. Clarify the process
Since you’re running a print-on-demand setup, it’s super important to make the ordering process crystal clear. I noticed your store already has a FAQ section, which is great! However, when clicking on it, it redirects to a page with multiple boxes, which might feel overwhelming for users. It’s hard to tell where to start, and without a live chat feature, some customers might get stuck.
Here’s what you can do to improve:
- Reorganize the FAQ section by prioritizing the most important questions at the top. For example, “How does ordering work?” or “What’s the process for customizing my monogram?” could be highlighted first to guide customers clearly.
- Consider simplifying the layout of the FAQ page. Instead of a lot of separate boxes, you could group related topics together in a more intuitive way.
- Add a brief introduction or a “Quick Start Guide” at the top of the FAQ page to help customers understand the process at a glance.
Your store has great potential, and these tweaks can make a big difference in how customers experience it. A bit more attention to the product pages and clear communication about your process will go a long way. Hope this helps, and feel free to ask if you’ve got any questions—I’m happy to brainstorm more ideas with you!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.
Cheers,
Tracy | BON Loyalty team