What marketing options are actually worth my time for marketing a sale? I don’t have a huge email list, but I am also scared of Facebook marketing just being a money pit.
Hi @jadamc
If you’re worried about Facebook marketing being a money pit, trust your gut. It’s often not worth the cost if you don’t have at least a couple of thousand dollars a month to spend. Instead of focusing on digital ads, leverage your time. Use a SWOT analysis to identify your strengths and create a user persona to understand your customer. Your time could be better spent organically posting in relevant Facebook groups, building a presence on platforms like Reddit, or attending local events like trade shows or farmers’ markets. Shopify makes it easy to sell in person, so you don’t need to do everything digitally. Remember, the goal is to get in front of your customers, wherever they are.
For our full answer, see the stream recording. We start answering your question around 00:32:04.