What marketing options are actually worth my time for marketing a sale? I don’t have a huge email list, but I am also scared of Facebook marketing just being a money pit.
Topic summary
A user seeks advice on cost-effective marketing strategies for a sales event, expressing concerns about limited email subscribers and Facebook ads becoming expensive without clear returns.
Key Recommendation:
Avoid Facebook advertising unless prepared to invest several thousand dollars monthly, as smaller budgets often yield poor results.
Alternative Strategies Suggested:
- Conduct SWOT analysis to identify business strengths
- Develop user personas to better understand target customers
- Engage organically in relevant Facebook groups and Reddit communities
- Participate in local offline events (trade shows, farmers’ markets)
- Utilize Shopify’s in-person selling capabilities
Core Principle:
Focus on meeting customers where they already are, prioritizing time investment over paid advertising when working with limited budgets. A video recording with detailed guidance is referenced for further information.
Hi @jadamc
If you’re worried about Facebook marketing being a money pit, trust your gut. It’s often not worth the cost if you don’t have at least a couple of thousand dollars a month to spend. Instead of focusing on digital ads, leverage your time. Use a SWOT analysis to identify your strengths and create a user persona to understand your customer. Your time could be better spent organically posting in relevant Facebook groups, building a presence on platforms like Reddit, or attending local events like trade shows or farmers’ markets. Shopify makes it easy to sell in person, so you don’t need to do everything digitally. Remember, the goal is to get in front of your customers, wherever they are.
For our full answer, see the stream recording. We start answering your question around 00:32:04.