How do I scale on a low ad budget. What’s the secret to gaining momentum?
Hi,
In case you are on a low budget, then obviously you will have to leverage organic read, strategic spending, as well as your existing resources to their best capability.
Let’s elaborate a bit and try to understand what I mean by that.
Focus on High-ROI Audiences – Target warm audiences like past website visitors, social media engagers, etc. For example, use Facebook retargeting ads to show offers only to those who already interacted with your brand.
Start Small, And Then Scale What Works – Begin with a low budget, test different creatives, and increase spending on the best-performing ads.
For example, you can run $5/day tests on multiple ad variations. After some days you can check the results and then scale up the one with the lowest cost per conversion.
Use Lookalike Audiences & Manual Bidding – Find new buyers similar to your best customers and in such cases, control spending with bid caps. For example, create a 1% lookalike audience from past buyers and set a bid cap to keep costs low.
I hope this helps.
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