Turning off a campaign after spending $500 and no add to carts (please read)

Shopify Discussion
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Hi everyone, I’ve taken numerous courses on Facebook ads and they all say something similar: I need to spend $2000+ on Facebook ads during the testing phase to find profitable ad sets.

To preserve capital, what do you think of the following rule? Turn off the campaign after spending $500 and not having any add to carts (ATCs).

Rather than spending $2000 and finding that I have no sales, why not turn off the campaign earlier?

What do you think?

Thanks

1 Like
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Hello @northwester

Hope you are good.

As a Certified Facebook Ads Marketer and Strategist, The success of ads does not depend on the ads budget spent but on the targeted audience, the purpose of the ads and the quality of the ads campaign.

I do not believe in this I need to spend $2000+ on Facebook ads during the testing phase to find profitable ad sets

First, How many days or weeks have you ran the ads for?

Secondly, Did you target the right audience and demographics that will be interested in your products and services?

Thirdly, Did you integrate Facebook Pixel to know what the problem is and how traffic engages with your ads and also to check out analytics?

I will love a detailed reply to this questions to enable me figure out what the issue is and offer tips and suitable solutions for ads budget management and how to target the right audience to put you back on the right track.

Your success

Tosin

3

Hello @northwester ,

Gina here from flareAI.

As you are going to do trial and error, I advise you to start with a low budget and see the day-by-day performance of these campaigns. Optimizing the performance of the campaigns and keywords will lead you to generate better conversions at a lower budget.

Once you start getting sales you can spend somewhere between 10%-20% of your revenue on advertising in order to grow.

Ecommerce on Google Search is greater than all paid channels and social media combined. Make sure you are getting a good amount of organic traffic and sales.

You can follow the below strategies to drive organic traffic to your Shopify store.

  1. Optimize your Shopify store for search engine traffic
    One way to optimize your store is by adding keywords which are the search terms that people use with the search engines and will be what guide you in your search engine optimization. Begin using all relevant keywords throughout your website like Product Titles, Product Descriptions, Alt Tags on Images, and any other additional content.
  2. Attract customers with content marketing
    Just like your product descriptions help attract visitors to your Shopify site, a simple paragraph at the bottom of each category page with a lot of keywords that are likely used on search engines will do the trick.
  3. Write guest posts for sites within your niche
    The websites on the top of the search engine results pages likely have a lot of other websites linking to them. The more links pointing to your website, the better. Rather than wait for other websites to direct traffic to you through a link, it is easiest to offer to write a guest post for other blogs within your niche.
  4. Write blog post features of influencers in your market
    Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.
  5. Integrate social media
    Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.
  6. Showcase your products with powerful text, images, and video
    Your product description should be detailed and evocative. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

Customers trust Google Search more than Ads. flareAI, The automated cure for your wasted Paid Ads & SEO spend, helps you to get sales from the best FREE sales channels like Google Search.

Hope this helps,

Gina
flareAI: Generate Sales from Google Search, on Autopilot