Send emails when customer buy specific product?

Topic summary

A merchant selling custom hoodies needs to automate sending template emails to customers after purchase, while also selling non-customizable products that shouldn’t trigger these emails.

Current situation:

  • Manually sending emails for each custom hoodie order
  • Need to differentiate between customizable and regular products

Proposed solution:

  • Shopify Flow doesn’t natively support transactional emails to non-marketing subscribers
  • Third-party apps available through Flow can provide email functionality (search “email” with “installed apps” unchecked)
  • Flow can conditionally trigger emails based on product attributes like tags or metafields

Status: Solution identified but not yet implemented; merchant would need to install a compatible email app and configure Flow with product-specific conditions.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

I’m selling custom hoodies on my Shopify store but every order I need to send a email manually to the customer with a template! Is there a way that when a customer buy the custom hoodies it automatically sends out an email for me ? I do sell other non customizable products on my store! Any help is appreciated

Hi, Flow doesn’t have a built-in transactional email action that allows sending emails to customers (that are not necessarily subscribed to marketing). Some apps do offer that if you uncheck “installed apps” in Flow and search for “email”. The rest should be easy to do in Flow. You can check some piece of data about the product like a tag or a metafield before sending the email.