We are not able to track SEO order accurately its getting very difficult for us
Topic summary
A user is struggling to accurately track orders coming from SEO/organic search traffic in their Shopify store.
Initial Response:
- One commenter suggests checking Shopify’s native analytics and reports documentation, though uncertainty exists about whether the issue relates to platform analytics.
Clarification of Two Tracking Types:
Another response distinguishes between:
- Customer order tracking: Monitoring shipment/delivery status (suggested tool: ParcelPanel Order Tracking for branded tracking pages with 1,200+ courier integrations)
- SEO performance tracking: Monitoring search rankings, keywords, and site health (suggested tool: SEOAnt for audits, keyword tracking, broken link fixes, and Google visibility)
Current Status:
The discussion remains open with no confirmed resolution. The core issue—whether the user needs better attribution of orders to SEO channels or improved SEO performance monitoring—has not been definitively clarified by the original poster.
I’m not sure if this is about Shopify Analytics, but here are the help docs (and a new chat feature that can help you find exactly what you’re looking for) https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports
Accurate tracking usually depends on separating two things: customer order tracking vs. SEO performance tracking.
For the order tracking side, an app like ParcelPanel Order Tracking can help by giving customers a real-time branded tracking page inside your store. It pulls data from 1,200+ couriers automatically, so you don’t need to manage tracking info manually.
For the SEO side, you’ll need a tool that can audit, monitor, and optimise your store’s search performance. SEOAnt is a solid option, it handles site audits, keyword tracking, fixing broken links, and helps improve visibility on Google so you can see how your store is actually ranking.
Using both together covers both customer experience and SEO visibility, which often get confused when we talk about “tracking”
If this gave you something useful, feel free to mark it as a solution so others can find it too.