Setting up automation emails following a specific form submission

Topic summary

Issue: Users need to send specific automated emails based on which Shopify form a customer submits, rather than triggering the same automation for all email subscribers.

Current Problem: The default “Customer Subscribed to Email Marketing” trigger in Shopify Email sends the same automation to everyone who subscribes, regardless of which form they used. This causes irrelevant emails (like event invitations) to be sent to general contact form submitters.

Proposed Solution: One user successfully resolved this by:

  • Switching from the “subscribed to email marketing” trigger to “customer tags added”
  • Configuring each form to assign a unique tag to submitters
  • Adding conditions to check for specific tags (either custom tags or default “shopify-forms-[number]” tags)
  • Creating separate automations for each form based on these tags

Remaining Question: This solution only triggers emails on the first submission. One user asks how to trigger emails on every form submission, with another seeking solutions involving metafields. This aspect remains unresolved.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

Hi, how do I go about setting up an automation following a customer submitting a specific form? All I see is “Customer Subscribed to Email Marketing” in the workflow chart. This is causing us issues because now people who contact us and subscribe to email marketing are getting the automation that is for an event we are hosting. We have a specific form posted and need a specific email sent after submission.

Thank you!

Hi @CoachJason_OTX

What email marketing app are you using? Please check if they allows to add new sign up for each form to new profile so you can setup automation for each profile email only

Hi, thanks for the response. I am using the Shopify “Email” and “Forms” app. I would figure there would be a simple way to make this happen since its all Shopify software.

1 Like

Hey Jason, I am also wondering the same thing. Is this available via the Shopify Email or Forms App?

I solved it not using the trigger “subscribed to email marketing”. I cancelled all steps and made all new from the scratch using as trigger “customer tags added” as you can tell any form to assign a tag to customer. Adding a condition you can select “TAG” what the trigger gives you back and specifiy the tag you assigned to give or the default tag which gets created if the form is creating a new user which is “shopify-forms-[number of form]”.

And now i can send for each form a different mail or trigger a different action.

Hope this helps

Have fun!

In this case the email will only be triggered the first time, do you know how to trigger every time someone submit the form?

Did you figure this out? I would think you could do something with metafields, but I haven’t found a good solution yet.