Shopify App for Loyalty Points & Rewards

We’re building a Shopify App that lets customers earn and redeem points for purchases, referrals, and social actions. Would you like to suggest any feature that should be added in that app?

A solid rewards app should definitely go beyond just points, the real value is in how you keep customers engaged long-term. Adding tiers or exclusive perks for certain actions usually makes the system way stickier.

Have you thought about whether your app will let merchants customize rewards based on customer behavior instead of just fixed points?