What’s the best Shopify app for loyalty and rewards programs?

Topic summary

A merchant is struggling with low engagement in their current loyalty program—only 12% of customers have signed up, and redemption rates are even lower. They’re seeking a more robust Shopify app that supports tiered rewards, referral incentives, and clearer communication of benefits.

Recommended apps include:

  • Smile.io – Simple setup, VIP tiers, integrates with email tools
  • LoyaltyLion – Highly customizable tiers and analytics
  • Yotpo Loyalty & Referrals – Flexible earning rules, integrates with reviews and SMS
  • Loloyal – Free plan available, customizable interface, 40% discount code offered
  • OneLoyalty, Joy, 99minds, AiTrillion, Froonze – Various alternatives with different feature sets

Key advice from the community:

  • Make rewards simple and valuable (avoid requiring $100 spend for $5 off)
  • Clearly communicate program benefits on product pages, cart, and via email/SMS
  • Use tiered systems and referral bonuses to increase engagement
  • Consider store credit instead of points for easier redemption
  • Integrate loyalty with broader marketing strategy and social presence

Most apps offer free plans with limited features or trial periods. Setup is generally described as straightforward, taking under 30 minutes in some cases.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.

I’ve been running a points-based loyalty program using a free Shopify app, but customer participation is low—only 12% of my customers have signed up, and even fewer redeem their points. The app lacks customization options, and customers have mentioned that the rewards system isn’t clear or enticing enough. I want to improve the program with tiered rewards, referral incentives, and better communication about benefits.

Could you recommend a Shopify app that offers more advanced loyalty program features? How easy is it to set up and integrate into my existing store?

I am new to the community so hope that someone can help, thanks

1 Like

Hi @HarryLam95

You can try with Joy app

Hope it will meet your expectations

https://apps.shopify.com/joyio?search_id=7897fc1f-d3f7-4e85-948c-647588d6a313&shallow_install_type=search&surface_detail=joy+loyalty&surface_inter_position=1&surface_intra_position=1&surface_type=search

Hello @HarryLam95 ,

Kate here from PageFly, Shopify Landing Page Builder App.

Let me share a few popular solutions and some tips on integrating them seamlessly into your store’s design.

Recommended Loyalty Apps:

1. Smile.io

Why It’s Great

  • Straightforward points-based system and referral features.
  • Simple VIP tier setups.
  • User-friendly dashboard and quick to configure without coding.
  • Integrations with major email marketing tools (Klaviyo, Omnisend, etc.).

2. LoyaltyLion

Why It’s Great

  • Highly customizable tiers (e.g., Bronze, Silver, Gold) and advanced earning rules.
  • Robust referral options for both referrer and friend.
  • Detailed analytics and segmentation to track performance.
  • Great for brands wanting more in-depth personalization.

3. Yotpo Loyalty & Referrals (formerly Swell)

Why It’s Great

  • Flexible points system for diverse actions (social media follows, birthdays, etc.).
  • Built-in referral management with automated reminders.
  • Integrates with Yotpo Reviews and SMS for an all-in-one customer engagement approach.

Hope it helps,

Happy designing and rewarding,

Kate from PageFly

thanks for your reply, I will try some apps you recommend

1 Like

Is the app free or paid mate?

It’s my pleasure.

Have a nice day Harry.

Kate

If you have 12% of your customers joining your loyalty program, then it’s not a bad start at all.

Anw, if you’re looking for 3rd app, I would recommend OneLoyalty - they covers lots of things from users interface to advanced features to help you customize your program.

Hi Harry @HarryLam95 I highly suggest the Smile Loyalty and Rewards program app. It’s been around for quite a while and it has always maintained good ratings among its users.

Hi @HarryLam95

It’s free but has limited features
If you want more you’ll have to pay a little
But the free version is still good

Hi, @HarryLam95 I’d like to recommend Loloyal for your loyalty program needs. It covers all the features you’re looking for:

  • Comprehensive Features: Loloyal lets you reward customers with points that can be exchanged for coupons to be applied on next orders ( increase repeat purchases), offers referral incentives to boost word-of-mouth marketing, and supports VIP tier rewards to give the most loyal customers a unique shopping experience and turn them into true brand advocates.

  • Highly Customizable: You can easily tailor the widget’s background, colors, icons, and even every single character, offering customers choices of languages they prefer. It means you can create a loyalty system that’s not only fun and engaging but also closely aligned with your brand and your customers’ interests.

  • Easy and Intuitive Setup: The backend is user-friendly and designed for quick implementation, so you can have your loyalty system up and running in no time.

  • Great Value: Loloyal offers a free plan, and if you need more features, you can use the discount code “SHOCOM” to get a 40% discount on all plans for the first three months. It’s a cost-effective way to find the perfect loyalty solution for your store. :wink:

Overall, Loloyal seems like a great fit to help boost customer engagement and enhance your rewards program. Give it a try!

@HarryLam95 , we just released a new app in this space. It solves for loyalty quite differently tho from the rest and instead of points - it focuses on real credit that the users can spend easily with a single click at checkout.

I’m sharing one of our merchant’s dashboard, they recently implemented a program using our solution and saw the following results in just 14-20 days time.

  1. +24% return customer rate compared to previous time period
  2. 25% of the total credit rewarded has already been redeemed

All this with a 3-10% reward rate based on the customer segment / type. The free plan is very generous, covering you upto 100 orders per month with all features unlocked.

If you need any help - please feel free to reach out on chat / support at any point.

Sharing the link as well.

https://apps.shopify.com/dollarback

Thanks :slightly_smiling_face:

Hi :waving_hand: I totally get how frustrating it can be when your loyalty program isn’t gaining traction, especially when customers find rewards confusing. Let me share Our Ako Marketing App. Here’s why I recommend:

Tiered VIP perks: Reward your top spenders with exclusive discounts or early access to sales (e.g., “Gold Tier = 20% off + free shipping”).
Referrals made easy: Customers earn points for sharing your store, and their friends get a welcome discount-it’s a win-win!
Multiple ways to earn and redeem points: Our app provides 8 ways for customers to earn and redeem benefits, including credits, free shipping and points.

Plus, setup takes under 30 minutes and it syncs with Klaviyo, Judge.Me. We have seen stores boost redemption rates by 30%+ just by simplifying the process.

Best wishes! If you have any more questions, or need a free consultation, feel free to let us know! Don’t forget to like and mark as solution if you find this helpful :slightly_smiling_face:

I thought I’d jump in on this one to offer some genuine perspective rather than try to sell you our loyalty app as the solution to your problem!

I personally faced similar problems to yourself with our store - we tried multiple different loyalty apps and we ultimately saw poor results, which is frustrating.

A few things that made a huge difference for us & some of our users:

  • Making it dead simple to understand what customers get and when (E.g. - is your loyalty page clearly explaining the benefits and heavily outlining the rewards)
  • Not making people jump through hoops for tiny rewards - i.e. don’t make them spend $100 just to get $5 off
  • Actually telling people about the program (most apps are terrible at this) - You need to include the program as part of your email marketing strategy, on-site marketing & end of checkout

There is also the fact that if you don’t have an existing community through socials, or a strong social media presence - people may not feel enticed to join your loyalty program. You need to make it feel like a real community that people will want to be a part of - and it does go a little further than just simply deploying a loyalty app.

Hopefully some of the above helps - and for anyone who does wish to give a loyalty app a go please do consider Loyalty Wizard - we are a small startup but we genuinely care about helping our customers make their loyalty program work!

Richard from 99minds Gift Card & Loyalty here!

If you’re looking to upgrade your loyalty program, 99minds is a solid option worth checking out. Unlike basic apps, it offers advanced features like tiered rewards, referral incentives, and omnichannel loyalty, all customizable to match your brand. It also supports better customer communication through automated workflows, helping you clearly highlight the value of your rewards. Setup is straightforward, and it integrates smoothly with your existing Shopify store and POS. With 99minds, you can drive higher engagement and repeat purchases without relying on generic point systems.

Hi @HarryLam95,

If you want a more powerful loyalty program, I recommend AiTrillion. It’s built for Shopify and lets you:

  • Create tiered rewards (Bronze, Silver, Gold)
  • Give points for purchases, reviews, birthdays, social follows, referrals
  • Send automatic emails & SMS to remind customers about points or rewards
  • Fully customize the look to match your store
  • Connect with other tools like email marketing and reviews in one platform

Setup is quick, and AiTrillion’s team can help you get everything running. I’ve seen stores increase loyalty sign-ups and repeat purchases once they switch to a tiered, more engaging program like this.

Hey [email removed]HarryLam95Merchant,

Low sign-ups often mean customers don’t clearly see the value or aren’t reminded enough. A tiered rewards system, easy referrals, and consistent communication can help.

Apps like Smileio (quick to start) or LoyaltyLion (more customization) are good options. Whichever you choose, try:

  • Showing rewards clearly on product/cart pages

  • Using email/SMS to remind customers about unused points

  • Offering instant, meaningful referral rewards

Shopify Plus agencies such as Codingkart often recommend connecting loyalty programs with subscription flows so customers earn perks for staying longer. That’s becoming easier with subscription platforms like Recharge, Bold Subscriptions, or Driftcharge

Hey @HarryLam95

This app can help you with your requirements. Try iWeb Loyalty Rewards.

Hi @HarryLam95,

Have you considered Froonze Loyalty & Wishlist as your new loyalty app? Here are 5 reasons why you should give us a shot:

  • We’re fully integrated with the new accounts; you can enable the loyalty extension, which displays the widget inside the new account page!
  • You can enable the modal version, making the loyalty widget accessible on every store page (so it’s also available outside the new customer account page)!
  • We’re merchant-friendly priced; stores with under 100 monthly orders have it for free; for an unlimited number of orders, merchants only pay $60/month and have all the features included!
  • We offer a referral program, VIP tiers, various integrations, and we’re constantly updating and adding new features!
  • We’re one of the only apps that not only allows rewarding decimal points but also enables merchants who use new accounts to reward customers with store credit instead of points!

You can check our demo store to see how the Loyalty functionality works on the New Customer Accounts. Alternatively, you can check this demo store for the Legacy version.

Next steps? Install the app, set up the loyalty program, and boost your revenue!

best,
Alexandru from Froonze

1 Like

Hello @HarryLam95 ,

I hope you are well!

Basically, segment wise customer participation can be done with the help of AiTrillion. With the help of AiTrillion, you can use various functionality like:
1.) Loyalty with VIP tier
2.) Loyalty with segment
3.) Loyalty with customer account
4.) Loyalty with Email/SMS/Whatsapp/Webpush
5.) Loyalty with checout extention (If you are using Shopify plus)

With one plan, you not only get Loyalty app but also get other apps like Web push, Customer account, Email marketing and many more. If you would like to know more, feel free to check it by visiting - https://www.aitrillion.com/.