Shopify announced the new integration with Google Ads this week for the Shopify Audiences solution. This means that you can now leverage store-level audiences in ads across Google, Facebook, Instagram, YouTube and the Google Display Network, assuming you’re on Shopify Plus.
This potentially saves a lot of effort and the need for third-party apps to create and export audiences. You can generate multiple, objective-based audiences using your store’s specific customer data and export them to your Google Ads and Meta Ads accounts. From there you can build out lookalike audiences for prospecting.
I’m curious about other merchants’ experience with Shopify Audiences so far. Are you using them yet?
If so, are they effective?
How would you recommend getting started with them?