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Hi, @Sfy_2 .
Thank you for reaching out!
There are a few requirements for Shopify audience. You can enable Shopify audience if you meet all requirements, including being on a Shopify Plus plan, are based in the USA or Canada, and are currently using Shopify payments. If you meet all three of those requirements, please let me know, and I can provide you with more information on how to enable Shopify audience.
Please let me know if you have any questions!