One of your Shopify partners ran a Shopify audit on my current store (built with a fee theme). How does this audit work? How does Shopify get to the numbers of potential lost sales? The numbers in the audit look unrealistically high.
Topic summary
Concern about a Shopify partner’s audit of a store (built with a “fee” theme), specifically that the reported “potential lost sales” figures seem unrealistically high.
Seeks clarity on:
- How the audit itself works (process, inputs, tools, and data sources).
- How Shopify/partners calculate “potential lost sales” and what assumptions or benchmarks inform those estimates.
Key issues implied: transparency of methodology, reliability of projections, and whether figures are based on traffic analytics, conversion-rate heuristics, or automated scanners.
No evidence, attachments, or methodology details provided in the post. No replies yet; no decisions or resolution. The poster requests an explanation of how the numbers are derived and why they might appear inflated.
1 Like
Hey @Dutchharvest
Here’s the reality: Those “Shopify audits” from partners aren’t some official Shopify tool with magical data access. They’re basically a sales pitch disguised as analysis. The partner is running your site through various checkers and then making very generous assumptions about what you’re “losing.”
Becoming a Shopify Partner literally just requires signing up - there’s no vetting process, no skill requirements, nothing. Anyone can call themselves a “Shopify Partner” within minutes. So be really careful who you trust with these audits and services. Just because someone has that badge doesn’t mean they know what they’re doing.
What’s actually useful in audits:
- Page speed issues (you can check this yourself with Google PageSpeed Insights)
- Mobile experience problems
- Missing trust signals (reviews, policies)
- Navigation or checkout friction
Cheers,
Moeed