Shopify conversion API

Topic summary

A user is unable to establish a Conversion API (CAPI) connection between their Shopify store and Facebook page, despite the basic connection being active.

Suggested troubleshooting steps:

  • Verify the Facebook Events Manager data source matches the Shopify pixel
  • Navigate to Shopify admin → Facebook & Instagram → Data Sharing Settings and select “Maximum” to enable CAPI
  • Allow several hours for CAPI events to begin appearing after initial setup
  • Use Facebook’s Test Events tool to trigger and confirm purchase events are reaching Meta’s servers

The responder offered to provide detailed step-by-step guidance through both Shopify and Facebook settings to resolve the issue. The discussion remains open with the problem unresolved.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.

Trying to connect my shopify www.jadeed.store to its facebook page for conversion API, its connected but so far i can’t seem to connect it for conversion API. Suggestions?

That usually happens if Facebook’s Events Manager isn’t detecting the Shopify pixel + CAPI connection correctly. A couple of things to try:

In Facebook Events Manager, check that your data source is the same pixel Shopify is using.

In Shopify admin, go to Facebook & Instagram > Data Sharing Settings and make sure Maximum is selected (this enables the Conversions API).

Give it a few hours after setup — sometimes CAPI events take time to start appearing.

Use Facebook’s Test Events tool to trigger a purchase event and confirm it’s reaching Meta’s servers.

If you want, I can walk you through the exact Shopify and Facebook settings step-by-step so we can get CAPI firing properly.