Shopify Email: "50% of your emails were not sent"

Hi all,

Have you guys ever encountered the above issue when sending with Shopify Email? Last Friday (December 2), after more than a year of not sending any email campaigns to my subscribers, I sent an email announcing the launch of some new products.

I sent to the “All Subscribers” list created by Shopify’s in-built email marketing tool, and apparently, a lot of people marked my email as spam, so Shopify stopped sending the email.

I’ve never encountered an issue like this before. Then again, I rarely send email campaigns. Nevertheless, I’d be super grateful for any advice you might have!

Thanks!

this is a common issue faced by email marketers. If your emails are marked as spam, you won’t be able to send more!

2 Likes

You can try to change multiple email titles and start A/B testing for your news later.

Consult For Digital Marketing

3 Likes

Hi @Ming_Sendif ,
This is QuickCEP, an automated and refined marketing software that can help you boost sales.
In email marketing, there are 3 points that you should pay attention to, so as to ensure the success rate of your email sending.

Step 1: Warm Up
At the beginning, you should send a small number of emails to check whether your customers will them or not, to check the customers’ opening, unsubscribing, and reading rate. If the opening rate is low, then you’d better stopping sending it.
Also, you need to sort out some customers who are interested in your products and stores from all consumers, and then continue to warm up related products and continuously promote the optimization of email content.

Step 2: Test
You need to prepare a few more pieces of content to analyze which of your content has a high open rate, and you can filter out the email content with the highest conversion rate, and then send it to those users who have a high willingness to accept your email.

Step 3: Mass emailing
You can send the content to most users, it’s recommended you monitor the open rate of your email, during the sending process. If the open rate of your email is very low, it proves that the customers are no longer interested in your products.

It is also recommended that you do email marketing frequently to increase the exposure of your emails among consumers and make them willing to accept your emails. Now, you can try another email service provider to see the effect of sending emails. Now, register our product and you’ll get 10,000 emails for free. You can give it a go.

If you find this answer helpful, please give us a Like and Accept the solution.
Best Regards,
QuickCEP

3 Likes