I started running facebook ads 3 days ago and I got a sale on the first day. I noticed that it didn’t have any UTM tracking, even though I correctly added UTM tracking to all my ads. The next day I got a second sale and shopify actually told me which ad got the sale. I got a 3rd sale today which facebook actually recorded but I go to shopify and again, it says that the store visit was direct with no UTM tracking info whatsoever. I don’t understand ? Is shopify not tracking correctly where these sales are coming from ?
