Shopify products in Google Merchant Center & Google Ads

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Topic summary

A merchant operating an English-language Shopify store in Poland with Euro currency is experiencing issues with Google Ads product campaigns. Despite using English and Euros, Google is localizing their product feed as Polish and primarily displaying ads in Poland, with Polish keywords showing as most effective.

Core Problem:

  • Unable to run product campaigns across the EU due to feed localization limitations
  • Google’s default app creates feeds based on store location rather than language/currency settings

Proposed Solution:
Community members confirm that Shopify’s native Google & YouTube app only supports single-feed creation based on the default store configuration. To target multiple EU markets effectively, the merchant needs to use third-party feed management apps that support multi-feed capabilities, such as:

  • Multiple Google Shopping Feeds app
  • AdNabu (offers AI optimization and bulk editing features)

The discussion remains open with no implementation confirmed, but the consensus is clear that a specialized feed management solution is required to overcome geographic targeting limitations.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Dear Community,

I run an English language shop, located in Poland, with Euro as my currency. I’m struggling to configure google ads product campaign outside of Poland.

From other topics discussed by shopify community I understood that I will not be able to run a product campaign outside of the country where my feed is localized (through language and currency) without subscribing to multi-feed plugin. However, I’m happy with having my store only in English and with Euro as currency and having EU as my primary market.

But for some reason google is localizing my feed as Polish, and displays my products mostly in Poland even though neither currency nor language match Polish market. Moreover, list of keywords listed in google ads panel as most effective are also in Polish.

Could you please advise what to do to run effective product campaign to whole EU?

2

If you are using the google and youtube app, yes your default store will be the feed it creates, and you can not setup other languages or currencies.

The only way you can set this up, is by using a different data feed solution such as https://apps.shopify.com/multiple-google-shopping-feeds

3

Emmanuel is right. Only a feed management solution can help. Also, you can try AdNabu as well. Starts for free and offers many other useful features like AI optimization, Bulk Editing, etc.