Hello!
I am new to Shopify and I wanted to ask what shop owners are using for customer engagement? I’ve read a lot about adding gamification to stores and was wondering if any one has tried it, if it actually works, and what some of the pros and cons were? Also was wondering if there were any other trends that people were using to keep customers engaged?
Any information would be super helpful!
Thanks!
Hello, @rarun !
I’m Erlan from Growave
Many store owners, including those on Shopify, are using gamification to engage customers. By incorporating reward systems, point-based games, tiered systems and challenges, you can make the shopping experience more interactive and fun. This can encourage repeat visits, build a sense of community, and even foster friendly competition among your customers. However, it’s important to plan carefully to avoid coming across as gimmicky or overwhelming. Other popular trends you might consider include personalized product recommendations and interactive live shopping events, which can be especially engaging. These methods not only create a more tailored shopping experience but also help you gather valuable insights into customer preferences, boosting loyalty and satisfaction. For example, Chick-fil-A’s loyalty program includes gamification features known as CODE MOO. You might find this article helpful: Gamification in Loyalty Programs: Top Examples to Learn From.
I hope this helped. Good luck!
Erlan | Growave
You’re totally right — gamification can be incredibly effective for customer engagement when it’s done right. It turns shopping into a fun experience instead of a simple transaction.
One tool you might want to check out is LevelUp Rewards — it’s a gamified loyalty app built specifically for Shopify.
It adds three engagement layers:
Quests / onboarding journeys for new customers (reward them for discovering your brand)
Collectible trophies tied to your products or collections (like digital badges)
Streaks & engagement series to reward regular visits or repeat purchases
The main pro is that it keeps customers coming back just to unlock the next badge or reward — it builds emotional loyalty, not just discounts.
The only real con is that you’ll want to make sure your rewards feel meaningful and aligned with your brand — gamification works best when it feels natural, not forced.
If you’re just getting started, LevelUp is plug-and-play (no coding needed), so it’s an easy way to test gamification and see how your audience reacts 