Shopify store owners — quick question about how you track sales 📊

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Topic summary

A user is researching how small Shopify store owners track their shop performance, asking about daily sales monitoring methods, tool frustrations, and the top 3 metrics they’d want to see each morning.

Current tracking methods mentioned:

  • Shopify Analytics/Sales Reports (most common)
  • Google Analytics (GA4) with UTM links for traffic sources
  • Spreadsheet exports for trend analysis
  • Third-party apps like PPSPY, Store Analytics, and SalesBar (Mac menu bar widget)

Common frustrations:

  • Shopify dashboard requires multiple clicks for deeper insights
  • Limited detail without upgrades or additional apps
  • No quick at-a-glance view of key metrics

Top 3 desired daily metrics:

  1. Total sales/revenue
  2. Number of orders
  3. Conversion rate or Average Order Value (AOV)

One partner mentioned an app that tracks the customer journey from website visit to checkout, helping identify cart abandonment points. The original poster is exploring whether a lightweight dashboard showing just these core numbers would be valuable to store owners.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

Hey everyone,
I’m talking to small store owners to understand how you currently track your shop’s performance.

If you don’t mind sharing:

  • How do you check your daily sales right now? (Shopify dashboard, Google Analytics, spreadsheets, something else?)

  • What’s frustrating about the tools you’re using?

  • If you could see only 3 numbers every morning to feel “on top of things,” what would they be?

just trying to learn from real store owners. Any insights would mean a lot :folded_hands:

Thanks in advance!

2 Likes
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Hi @mohnagm ,

I mainly track sales using Shopify Analytics and Sales Reports – they show total sales, sales by product, channel, and customer. For deeper insights, I also use Google Analytics (GA4) and UTM links to track where sales are coming from. If you need real-time tracking, apps like PPSPY or Store Analytics work great too.

Hope this helps!

Felix

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3

Hi @mohnagm

For daily sales I usually check directly in the Shopify dashboard since it gives me a quick overview. Sometimes I export reports into spreadsheets if I want to track trends over time.

What I find frustrating is that it takes a few clicks to see deeper insights, and the dashboard doesn’t always give enough detail without upgrading or adding apps.

If I could only see 3 numbers every morning, they would be:

  1. Total sales for the day so far

  2. Number of orders

  3. Conversion rate

Hope this helps with your research!

Best

Danny from Samita Team

2 Likes
5

Hello @mohnagm ,

I hope you are well!

To be honest, this post is for store owners but we are a partner but we have something relevant to this post.

We have an App that tracks the journey from visiting the website to completing checkout. I know it won’t help to check out sales because there is Shopify reports that define everything about sales. But with this report, you can target the customers who left at checkout. Some left after filling the payment information.

image

1 Like
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Hi @Samita-Danny

Thanks Danny :folded_hands: super helpful. I’ve heard a few people say they wish Shopify’s daily stats were faster/easier to access. If there was a super-light dashboard that just showed those 3 numbers at a glance, would that be something your team would find useful?

7

I usually care about Sales (Revenue), Orders, AOV. I use a handy little app SalesBar to show it in my Mac menu bar, so that’s nice to keep an eye.

The rest I check through exports and etc.

8

I usually use Google Analytics to track store sales and data mainly, and see the difference between GA and Shopify Analytics sometimes.