Shopify sellers — do you find the analytics dashboard too “click-heavy”?

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Topic summary

A user is researching how Shopify store owners monitor their daily metrics and whether the platform’s analytics require too many clicks to access key information.

Common pain points identified:

  • Store owners primarily want to see daily sales and order counts quickly
  • Deeper insights often require multiple clicks or paid upgrades/apps
  • Some merchants export data to spreadsheets for trend analysis

Top 3 metrics most valued:

  1. Total Sales (quick performance snapshot)
  2. Number of Orders (activity gauge)
  3. AOV or Conversion Rate (sales quality indicator)

Current situation:
Shopify displays sales and orders prominently, but metrics like AOV and conversion rate require additional navigation. User preferences vary: some prefer keeping everything within Shopify’s ecosystem despite extra clicks, while others would benefit from external solutions like daily email summaries or lightweight dashboards.

Status: The discussion remains exploratory, with the original poster gathering feedback before deciding whether to build a solution.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

Hey everyone,
I’m doing some research into how store owners check their numbers day to day.

A few people have told me:

  • They log in just to see daily sales + orders.

  • Sometimes export spreadsheets for trends.

  • But getting deeper insights takes multiple clicks, or requires an upgrade/app.

I’m curious:
:backhand_index_pointing_right: If you could only see 3 numbers at a glance every morning (without digging into reports), which ones would you pick?
:backhand_index_pointing_right: Do you prefer checking inside Shopify itself, or would a separate lightweight dashboard / daily email be more useful?

Not building anything yet — just trying to understand if this is a real pain point or if the existing dashboard is “good enough.”

Would love to hear how you handle it :folded_hands:

1 Like
2

@mohnagm Hey! Great question.

From what I’ve seen, most store owners really just need 3 key numbers each morning:

  1. Total Sales – gives a quick sense of performance.

  2. Number of Orders – easy way to gauge activity.

  3. AOV or Conversion Rate – helps see if sales are healthy, not just high.

Shopify’s dashboard does show sales and orders right away, but digging deeper (like AOV or conversion) usually takes a couple extra clicks. Some merchants are fine with that since everything’s in one place, while others like having a quick daily email or lightweight dashboard so they don’t even need to log in.

So I’d say it depends on workflow if speed and simplicity matter most, an external summary helps, but if detail is key, Shopify’s built-in analytics cover it.