Spanish or English?

Topic summary

A Puerto Rico-based brand primarily operates in Spanish and seeks guidance on SEO optimization.

Key Questions:

  • How to validate proper SEO formatting
  • Whether to target 5 highly specific niche keywords versus 50 broader general keywords
  • Whether keywords should be in Spanish, English, or both languages

Context:
The business needs to determine the optimal keyword strategy and language approach for their market, where both Spanish and English may be relevant.

Status: The question remains unanswered with no responses yet. The discussion is seeking expert advice on bilingual SEO strategy and keyword targeting best practices.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

Hola! I have a brand establish in Puerto Rico and our principal language is Spanish. How can I validate that my SEO is correctly formatted, should I use very specific keywords (e.g. 5 very niche keywords vs 50 general keywords) and they should be in Spanish, English or both? Thank you.