Not even enough knowledge to be dangerous!
What are the biggest mistakes to avoid as a beginner. What are the non-negotiables to ensure my success?
Hello Lee, thank you for your question in the FeedArmy AMA Event.
Most beginning merchants should remember that simply submitting a data feed and advertise, that this is enough.
You should ensure you fix all diagnostics issues here: https://merchants.google.com/mc/products/diagnostics
And optimize your data feed quality by following the requirements and recommendations: https://support.google.com/merchants/answer/7052112?hl=en
In Google Ads, start by using standard shopping campaigns, so you can learn which search terms are being triggered. So that you know if the data you submitted in Google Merchant Center is on topic.
Avoid using Performance max in the beginning, always get about 30 to 50 sales in a month, once you have this, then use Performance max.