Store Feedback for Conversions

Store Feedback
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Hi @lovegifts

I checked out your store and carefully reviewed your situation—spending over $150 on ads, getting 180 add-to-carts and 20 checkout sessions, but still no sales. That’s frustrating, especially when you’re seeing interest but no conversions. Based on what you described, the issue is likely happening in the checkout process or trust factors on your site. Here’s what you should focus on to turn those abandoned checkouts into actual sales:

1. Checkout Process Optimization

Your checkout rate is 2%, but your actual conversion rate is 0.26%, which means a lot of people are hesitating at the final step. Here’s what might be causing it:

  • Unexpected costs (shipping, taxes, fees) – If users see extra fees at checkout, they often drop off. Be upfront about any extra costs before checkout.
  • Limited payment options – Make sure you support PayPal, Apple Pay, Google Pay, and popular local payment methods for your audience. Some buyers hesitate if they don’t see their preferred payment method.
  • Account creation friction – If your store forces users to create an account, they may abandon the checkout. Allow guest checkout to make the process smoother.

2. Trust & Credibility Issues

Since your traffic comes from TikTok, visitors likely don’t know your brand well, so trust-building elements are crucial:

  • Social Proof: Add real customer reviews (even if you need to get a few sales manually first and ask for reviews).
  • Trust Badges: Clearly display security badges like SSL certificates, secure checkout, money-back guarantee, etc.
  • Clear Return Policy: Shoppers need to feel safe about their purchase. If your return policy isn’t easy to find or sounds strict, they might hesitate.

3. Product Page Adjustments (Specifically for lovegifts.ch/breathing-stich)- Pricing & Perceived Value – If the product is priced too high for impulse buyers (common for TikTok traffic), consider testing a discount or bundling strategy.

  • Better Call to Action (CTA) – Your “Buy Now” button should be large, visible, and stand out.
  • Loading Speed – If your page takes more than 3 seconds to load, many visitors will leave before checking out. Test with Google PageSpeed and optimize if needed.

4. Fix Abandoned Checkouts

Since people reached the checkout but didn’t complete their purchase, retarget them with:

  • Abandoned Cart Emails – If you have email collection enabled, send a reminder email with a small discount or free shipping.
  • Retargeting Ads – Use Facebook or TikTok retargeting to bring back those who abandoned their carts.

5. Check Your Ad Traffic Quality

Since you’re driving traffic from TikTok, make sure:

  • Your targeting is correct (are you getting visitors who are actually interested in buying, not just window-shopping?).
  • Your landing page matches your ad—if users expect one thing from the ad but see something different on the site, they’ll bounce.

Final Thoughts

You’re already getting good traffic and interest, so you’re close to making sales—you just need to fine-tune your checkout experience and build trust. Try making these adjustments and track how they impact your conversion rate.

If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.