Hi i just opened my shop a few months ago. i sell apparel. do you have any tips for retaining holiday shoppers for new shops?
Iām using Meta ads to drive traffic to my store.
To retain one-time holiday purchasers, the best strategy is a strong, automated post-purchase follow-up campaign via email marketing (like Klaviyo). Schedule a series of emails to thank the customer, offer a discount on their next purchase (one week out), and request a review. Since you use Meta Ads, also implement retargeting campaigns to specifically serve ads to past customers, reminding them to check back. For a more direct approach, include a physical thank-you note and a coupon code inside the product packaging. For a new shop, getting this framework set up early is key to building a loyal audience over time. For our full response, check out the stream recording on YouTube. We start answering your question around 22;58.
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