Struggling with High Traffic but Low Conversion – Need Advice!

Store Feedback
1

everyone,

I’m running into a bit of a conundrum and could use some advice. I sell products through my online shop and have been using Google Ads and Meta Ads to drive traffic. Here’s the situation:

  • Duration: I’ve been running my ads for the past 10 days.
  • Traffic: For the first 3 days, I was getting about 20 to 45 visitors per day. After that, the number of visitors increased steadily, reaching around 600 visitors per day by the last 4 days. Overall, I had about 2,500 visitors over the 10 days.
  • Conversion: Despite this significant traffic, I’ve only had 3 add-to-carts and zero sales.

Here are some details about my setup:

  • Ads: I’m using specific links in my ads (not linking to the front page of the store).
  • Accounts: I have a Meta Shop and a Google Merchant account.

From what I can see, the campaigns are performing well in terms of driving traffic, but the conversion rate is alarmingly low.

Questions:

  1. Is there something obvious that might be causing this issue?
  2. Are there any common pitfalls in ad campaigns or landing pages that could lead to high traffic but low conversions?
  3. Would you recommend any specific tools or methods for diagnosing conversion issues?

I’d really appreciate any insights or suggestions you might have. Thanks in advance for your help!

2

It sounds like you’re getting good traffic but not converting visitors into customers, which can be frustrating. Here are some steps to diagnose and improve the situation:

1. Evaluate the Ad Targeting

  • Audience Relevance: Ensure that your ads are reaching the right audience. High traffic is great, but if the visitors aren’t your target market, conversions will suffer. Review your audience demographics, interests, and behaviors.
  • Ad Copy and Creative: Make sure your ads accurately reflect what visitors will find on the landing page. If there’s a mismatch between expectations and reality, people will leave without converting.

2. Analyze the Landing Page Experience

  • Relevance: The landing page should directly match the ad’s promise. If your ads promote a specific product, the landing page should be focused on that product, with clear calls to action (CTA).
  • User Experience: Ensure the landing page loads quickly, is mobile-friendly, and has a clear, compelling CTA. A confusing or cluttered layout can deter potential customers.
  • Trust Signals: Include customer reviews, trust badges, and clear return policies to build trust.

3. Review the Conversion Funnel

  • Add-to-Cart Process: Test the add-to-cart functionality yourself to ensure it’s working smoothly and intuitively. Any friction here can cause users to drop off.
  • Checkout Process: If people are adding to cart but not purchasing, the checkout process may be a barrier. Simplify it as much as possible and consider offering guest checkout options.

4. Use Analytics and Tools

  • Google Analytics: Set up conversion tracking to see where drop-offs are occurring. You can analyze user behavior on your site to identify weak points.
  • Heatmaps and Session Recordings: Tools like Hotjar or Crazy Egg can show you how users interact with your site, highlighting areas where they might be getting stuck or losing interest.

5. Run A/B Tests

  • Test Different Variants: A/B test different versions of your landing page, ad copy, or CTA buttons to see what resonates better with your audience.

6. Review Competitor Strategies

  • Competitive Analysis: Look at what similar businesses are doing in terms of ad strategies, landing pages, and conversion funnels. There may be lessons to learn from their successes or failures.

7. Customer Feedback

  • Surveys: Consider implementing exit-intent surveys to ask visitors why they didn’t complete a purchase. This can provide direct insights into potential issues.

8. Optimize Product Descriptions and Pricing

  • Clear Value Proposition: Ensure your product descriptions clearly state the benefits and value of your products. Competitive pricing can also play a significant role in conversions.

Addressing these areas systematically should help you identify the root cause of the low conversion rate and improve it over time.

3

Hello,

I can also offer a perspective, of course, from our area of expertise (Datma being a product analytics and reporting app). A good understanding of your product offering and how your potential customers (visitors) are interacting with it can also help. Data points like: which products are generating views and add to carts, which products have low (or high) conversion or abandonment rates. All this visibility helps you to be able to take actions in improving the product offer, the pricing or other factors that in the end would result in an improved overall conversion rate and more sales.

Look at a demo (no signup needed) to have a better impression about what kind of measurements I have in mind: https://demo.datma.io/shopify/reporting/metrics/1416 - this a direct link to a reports with all products with conversions, add to carts, abandonment rates.

Best,

Peter [email removed] Datma

4

Hi @KRN1205 , thank you for posting here!

I noticed that your problem is so popular, I wanted to share some general tips on traffic and conversion with you here that you might find useful:

Diagnostic Tools and Methods1. Conversion Funnel Analysis:

  • Use Google Analytics or platform-specific analytics to track user behavior on your landing page.
  • Identify drop-off points to understand where users are leaving.

  1. A/B Testing:

    • Experiment with different landing page elements (headlines, images, CTAs) to see what drives conversions.

  2. Heatmaps:

    • Visualize user behavior on your landing page to identify areas of interest and frustration. I highly recommend that you use Yandex to see the journey of your customers in your store.

  3. Ad Performance Analysis:

    • Analyze ad metrics (click-through rate, conversion rate, cost per acquisition) to identify underperforming ads.
      Besides, to increase conversion rates, you can create a promotion strategy to engage customers more to improve the checkout rate of your store:
  • Create a free gift pop-up for BOGO (Buy X get next X free, Buy X get Y 50% OFF)
  • Create gifts auto-add based on cart amount: Spend $100, get a gift
  • Create volume discount with quantity breaks: Buy 2 get 10% off, buy 3 get 20% off
  • Use the FOMO countdown timer & promotion banner to increase add-to-cart rate
  • Build trust with a variety of pop-up notifications such as visitor counters, order counters, and sales pop up,etc
  • Reduce cart abandonment rate with low stock alert & exit tab animation.
    I trust these recommendations will assist in enhancing your website’s conversion rate.
    If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!
5

Hey @KRN1205 ,

Thanks for reaching out to the community. I’m Tracy from BON: Loyalty Rewards Referrals.

I can totally understand how frustrating it must be to see a lot of traffic but no sales—it’s like you’re doing all the right things, but the results just aren’t showing up. Don’t worry, though! We’ve got this. Let’s break it down and see how we can turn things around for you.

1. Let’s Fine-Tune Your Ad Targeting
Why It Matters: If you’re driving traffic but not getting sales, it could be that your ads are attracting the wrong crowd, or maybe there’s a disconnect between what they’re expecting and what they find on your site.

What You Can Do:

  • Dig into Audience Insights: Check out the audience insights on Google Ads and Meta Ads. See who’s clicking—are they the right age, interests, etc.? If you find that a particular group is clicking but not buying, it might be time to tweak your targeting a bit.

  • Test Different Audiences: Try running A/B tests with different audience segments. For example, if you’re targeting all women aged 18-65, maybe narrow it down to women aged 25-35 who are into sustainable fashion. Sometimes, it’s the little adjustments that make a big difference.

  • Focus on What Works: If certain segments just aren’t converting, don’t be afraid to exclude them. Double down on the ones that show promise—this is where your sales will come from.

Example: Let’s say you find out that women aged 25-35 who love eco-friendly products are engaging more with your ads. You might want to focus more on this group and tailor your messaging to highlight sustainability.

2. Optimizing the Conversion Funnel
Why It Matters: Even with the right traffic, if your funnel isn’t smooth, people will drop off before they hit the “buy” button. We need to make sure every step from landing page to checkout is as frictionless as possible.

How to Improve Each Stage:

  • Make Landing Pages Super Relevant: Ensure that when someone clicks your ad, the landing page they see is exactly what they expected. The closer the match, the better your chances of keeping them around.

  • Polish Up Product Pages:
    a) Descriptions and Images: Keep your descriptions clear and engaging. Use high-quality images—people want to see what they’re buying!
    b) Add Trust Elements: If you’ve got customer reviews or testimonials, show them off! They’re gold when it comes to building trust.

  • Smooth Out the Checkout:
    a) Keep it Simple: Reduce the number of steps in your checkout process. If you can, offer a guest checkout option—nobody likes jumping through hoops to make a purchase.
    b) No Surprises: Be upfront about all costs. Unexpected fees at checkout are a big reason people abandon their carts.

  • Use Popups Wisely: Consider adding exit-intent popups to catch those who are about to leave without buying. A little nudge, like offering a discount, might be all they need.

Example: Imagine your landing page promises a 20% discount but doesn’t clearly show it when they arrive. That could confuse visitors. Make sure that discount is front and center, and easy to apply at checkout.

3. Get to Know Your Visitors Better
Why It Matters: Understanding how people interact with your site can reveal where things might be going wrong. The more you know, the better you can tweak things.

Tools to Help:

  • Heatmaps and Session Recordings: Use tools like Hotjar to see where visitors are clicking and where they drop off. For instance, if they’re not scrolling down to see your CTA, you might want to move it up.
  • Google Analytics: Dive into the Behavior Flow report to see the paths visitors take through your site. If you notice drop-offs on certain pages, those might need some love.

Example: Let’s say your heatmap shows that people aren’t scrolling past the first image on your product page. That’s a sign to move key info higher up so they don’t miss it.

4. Keep ’Em Coming Back
Why It Matters: Getting the first sale is awesome, but keeping customers coming back is where the real magic happens. Let’s make sure you’re set up for repeat business.

Tips to Boost Retention:

  • Loyalty Programs: If you don’t have one yet, consider starting a loyalty program. Reward points or discounts for repeat purchases can keep customers coming back. There are some apps out there can help you with, such as BON Loyalty, Loyalty Lion, Smile, Joy Loyalty

  • Follow-Up Emails: After a purchase, send a thank-you email with a little extra—like recommending related products or offering a discount on their next order. It’s a nice touch that keeps you top of mind.

Example: If someone buys a skincare product, follow up with an email suggesting a moisturizer that complements their purchase. It’s all about making them feel valued and encouraging them to buy again.

Let’s Wrap It Up
By tweaking your ad targeting, optimizing your funnel, and using tools to get a better understanding of what’s happening on your site, you’re well on your way to turning those visitors into buyers. Start with these suggestions and keep an eye on the results. Remember, it’s all about continuous improvement, so keep testing and refining as you go.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. :blush:

Best regards,

Tracy