Why is my store's conversion rate low despite high traffic?

Store Feedback
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Topic summary

A store owner is experiencing poor conversion rates despite generating over 100 daily visitors. Most customers spend less than 20 seconds on the site, with nearly all landing on the homepage, and only a few reaching checkout without completing purchases.

Key Issues Identified:

  • Extremely short average session duration (under 20 seconds) suggests immediate visitor disengagement
  • High traffic but zero conversions indicates fundamental problems with store appeal or trust
  • Most traffic funnels through homepage rather than product pages

Recommended Solutions:

  • Improve site navigation and visual appeal to reduce bounce rates
  • Enhance product pages with high-quality images, videos, and detailed descriptions
  • Add trust signals: customer reviews, security badges, clear return policies
  • Optimize page load speeds and mobile responsiveness
  • Implement abandoned cart recovery strategies
  • Simplify checkout process to minimize friction
  • Verify ad targeting reaches the right audience
  • Add meta descriptions and alt tags for better SEO
  • Consider offering incentives like discounts or free shipping
  • Use analytics tools to identify specific problem areas

Status: Discussion remains open, awaiting store owner’s response to feedback and potential implementation of suggested improvements.

Summarized with AI on November 19. AI used: claude-sonnet-4-5-20250929.
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Have been generating a lot of traffic to my store however I am finding that customers are not converting. Today I have had over 100 visitors, yet I am yet to convert a sale, with a few customers reaching checkout. Average time spent by customers is less than 20 seconds, and almost all land on the home page when visiting the store. Any feedback on why the poor conversion rate might be so would be much appreciated and what I can do to improve said conversion rate, whether that be changing the product page, home page, or adding sections to increase customer trust.

Store link: cupblasterstore.com

2 Likes
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Hello @CupBlaster ,

Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

Here are some possible reasons why your conversion rate is low.

  • If visitors struggle to navigate or find what they need, they’re more inclined to leave without making a purchase.

  • It’s important to ensure that your product pages are concise, informative, and visually appealing, featuring high-quality images and videos.

  • Make sure you’re reaching the right audience with your advertisements, as targeting the wrong audience means your ads won’t be seen by potential customers who may be interested in your products.

  • Simplify the checkout process to minimize steps and reduce cart abandonment rates.

  • Make sure you’re reaching the right audience with your advertisements, as targeting the wrong audience means your ads won’t be seen by potential customers who may be interested in your products.

  • Providing incentives like discounts, free shipping, or gifts with purchases can encourage customers to complete their purchases.

Here are some steps you can do to improve your conversion rate.

  • Make your website visually appealing, clean, and easy to navigate.

  • Use persuasive titles, detailed descriptions, customer reviews, and multiple product images to showcase benefits and build trust.

  • Improve loading times, optimize images, and choose a reliable hosting provider.

  • Display trust badges, use a secure payment gateway, and clearly communicate refund and return policies.

  • Highlight customer reviews, offer live chat support, and encourage user-generated content.

  • Use customer data for personalized recommendations and implement abandoned cart recovery strategies.

  • Align your messaging, optimize product listings for search engines, and utilize email marketing campaigns.

  • Use analytics tools, identify areas for improvement, and test different strategies.

  • Add meta description tag. It should provide a compelling description of your page where you have an opportunity to include keywords to increase CTR and ideal lengths are between 150-160 characters.

  • Add alt tags. The alt tags on images have both SEO values and are used for semantics to the visitor in case the image did not render correctly.

Let me know if you have any questions.

Gina